Since the launch of the all-new Chery QQ3, market enthusiasm has continued to rise, and domestic terminal sales have climbed steadily. Data shows that cumulative orders for the all-new QQ3 at home and abroad have exceeded 100,000 units since its launch; in August 2026, monthly sales reached 19,103 units, up 64.07% month-on-month, achieving monthly sales above 10,000 units for five consecutive months.
To further meet users' diverse aesthetic and experiential needs, on September 22, the "QQ Show and TA's Friends and QQ3 Modern Edition Launch Event" was held in Wuhu. The all-new QQ3 Modern Edition was officially launched, with an official guide price of 88,900 yuan, an additional purchase price of 86,900 yuan, and a limited-time trade-in price of 83,900 yuan.
This launch event used "QQ3 Happy Showground" as its creative concept, integrating product launch, user interaction, and joyful expression. Chery Brand Global Ambassador/Chery QQ Global Ambassador Sun Li, as well as stand-up comedians Feng Zihao and Bu Jingyun, were present to jointly witness the launch of the all-new QQ3 Modern Edition. As the brand DNA inherited throughout QQ, "happiness" was further amplified at this event.
In the increasingly competitive entry-level pure electric small car segment, the all-new QQ3 has broken away from the industry inertia of low-price involution. With globally unified quality standards, balanced product strength, and youthful brand expression, it has achieved globalized acceleration for China's premium small cars.
QQ Show opens a happy showground, where modern style and individuality share the stage
This launch event was held at Jiuzi Square in Wuhu. It was not only the modern debut of the all-new QQ3 Modern Edition, but also a happy showground for young fashion-forward people to express their individuality and attitude toward life. Through personalized modifications, trend displays, Polaroid check-ins, lifestyle experiences, and more, it jointly created a happy scene that can be seen, played with, and interacted with. While capturing happy moments, it allowed the product value of the all-new QQ3 Modern Edition to be perceived more intuitively, and further showcased the youthful character of the QQ brand.
The Opening Show and stand-up comedy performances first ignited the atmosphere on site. "Happiness Sharers" Feng Zihao and Bu Jingyun took the stage, using hilarious and humorous expression and observations drawn from everyday life to tell QQ user stories and amusing car-use anecdotes, making happiness the most vivid underlying tone of the launch event.
A variety of modified cars appeared, and QQ3 unleashed the joy of co-creation
At the launch event site, six modified cars were unveiled together: the Guofeng small car, California Holiday, Cat Car, Hand-painted Car, Urban Safari, and Outdoor Mountain Travel, showcasing QQ3's product character of being "fun to play with, easy to modify, and open to co-creation" in different styles.
From understated Guofeng style, coastal holiday, pet companionship, and urban retro to outdoor exploration, the six modified cars brought users' interests, aesthetics, and lifestyles to the scene, and also turned QQ3's happiness from brand language into a more concrete and perceptible experience.
Long-term value continues to be released, and QQ's value keeps rising
At the launch event, Zhang Hongyu, Vice President of Chery Automobile Co., Ltd./QQ Brand Manager, started from real user feedback and shared the market performance and reputation of the all-new QQ3 since its launch. In his view, users choosing a car is only the beginning; the true value will continue to be discovered in daily use.
Zhang Hongyu said, "On the outside, classic good looks; on the inside, unchanging commitment. The native intelligent pure electric platform, master-level chassis tuning, all-dimensional safety protection, and global quality verification—this solid foundation makes the all-new QQ3 Modern Edition!" This statement also became the value axis of this launch event. The all-new QQ3 Modern Edition not only attracts users with its good looks, quality, and segment-leading equipment, but also continuously releases product value through driving texture, scenario-based玩法, and more during long-term use, allowing users to keep discovering new happiness.
The Modern Edition advances with renewed upgrades, opening a new track of emotional value for entry-level small cars
To further meet users' diverse aesthetic and experiential needs, the launch of the all-new QQ3 Modern Edition is both an advancement in product strength and an upgrade in brand value.
In terms of appearance, the new car takes the Neo Retro design concept as its core, blending classic modern elements with high-end manufacturing craftsmanship. The 6-layer 2K high-texture paint from the same supplier as luxury cars, together with exclusive designs such as Time Emblem wheels, Wind Trail racing decals, and retro white front and rear bumpers, brings a retro and refined feel to factory-standard equipment, achieving a differentiated experience of "factory official modification." The interior is also upgraded with houndstooth haute couture texture, velvet headliner, and Cloud Velvet Beige interior color matching, bringing the texture experience of luxury cars down to the 80,000-yuan market and breaking the stereotype of "cheapness" in entry-level small cars.
In terms of quality, the Rock Body and Rhino Battery jointly build a foundation of reassurance. High-strength steel accounts for 82%, and the 1,300 MPa integrated thermoformed door ring further strengthens the body structure; the Rhino Battery is equipped with CATL cells, and the vehicle has passed the China Automotive Technology and Research Center NESTA six-dimensional electrical safety certification.
To repay users' enthusiasm, from now on, car purchases can enjoy four launch gifts: the Easy Gift, Companionship Gift, Reassurance Gift, and Surprise Gift, including a limited-time order bonus of a car model signed by Sun Li, original Wind Trail racing decals, as well as multiple benefits such as up to 5,000 yuan renewal subsidy, up to 70,000 yuan 36-period 0-interest financing, and lifetime vehicle warranty, bringing users a more attractive modern mobility choice.
In line with the attitude of pleasing oneself, Sun Li interprets the modern core
QQ carries the national memory of a generation and also continues the sense of happiness, affinity, and companionship; Sun Li's calm, relaxed temperament and emphasis on the true essence of life naturally align with the modern aesthetics and self-pleasing attitude of the all-new QQ3 Modern Edition.
On site, Sun Li began with QQ's national memory, shared her experience test-driving the all-new QQ3, and expressed recognition of the all-new QQ3 Modern Edition's classic, refined, and elegant design, further expressing the life attitude of "as long as it's pretty good, just enjoy it." Afterwards, she and Li Xueyong, Deputy General Manager of Chery Automobile Co., Ltd./General Manager of Chery Marketing Company, jointly participated in the new car delivery ceremony, passing the joy of the new car launch to the first batch of owners, and leaving this launch event with a warmer emotional memory witnessed jointly by the brand, users, and the spokesperson.
From national classic to global hit, Chinese small cars enter a new stage of globalization
From the first-generation QQ opening the era of China's national small cars to the all-new QQ3's continued popularity at home and abroad after its electrification transformation, the evolution history of the QQ brand is also a microcosm of China's small car industry moving from local to global.
In the past, Chinese automobile exports were often dominated by high-end models and commercial vehicles; now, entry-level premium small cars represented by the all-new QQ3 are becoming a new force in China's automobile exports by virtue of unified global quality, distinct brand personality, and high cost-performance advantages. It proves that China's intelligent manufacturing can not only create high-end products, but also create premium models with global competitiveness in the entry-level market.
With the launch of the all-new QQ3 Modern Edition and the continued expansion of the global market, the globalization story of the all-new QQ3 has only just begun. In the future, the QQ brand will continue to be supported by global quality and driven by user co-creation, continuously expand its global market map, convey the brand philosophy of "happy mobility" to more global users, and promote China's premium small cars to unleash greater momentum in the global market.
