National Day gets off to a great start! Chery Yunnan Xingshengrui Experience Center grandly opens.
Manufacturer awards plaque and presents "ding" to show support, single-store sales firmly rank among the top in the province
On October 1, the first day of the National Day holiday, "Gathering Qi Xin to Create the Future Together — Chery Hundred Cities Thousand Stores Yunnan Xingshengrui Opening Group-Buying Gala" kicked off at Xiaotun Auto City in Kunming High-tech Zone. With a band warming up the crowd and a hot dance opening the event, media, influencers, and new and existing car owners flowed continuously through the showroom, making the Spring City auto market on the first day of National Day full of energy.
Zha Daohan, Sales Director of Chery Automobile for the Yunnan-Guizhou region, Yang Li, General Manager of the Chery brand of Yunnan Xingshengrui Group, Li Junyi, General Manager of Chery Automobile Yunnan Xingshengrui, Wen Deyuan, Deputy General Manager, and Ma Zehong, General Manager of Chery Fengyun Yunnan Ruiwen, attended and witnessed the event together with partners, media, and new and existing car owners.
Manufacturer's voice: Kunming is the core market of Chery's Yunnan-Guizhou region
■ Zha Daohan (Sales Director of Chery Automobile for the Yunnan-Guizhou region)
"Investors and dealers are Chery's most trusted comrades-in-arms. Chery products sell well in more than 130 countries and regions around the world, with cumulative global sales exceeding 20 million vehicles, nearly 7 million overseas users, and 23 consecutive years as China's No. 1 brand in passenger vehicle exports. In July 2026, Chery Automobile entered the Fortune Global 500 for the first time with revenue of US$41.778 billion, ranking 383rd."
Zha Daohan said that Chery will join hands with Yunnan Xingshengrui Group to cultivate the local market deeply, practice "Gathering Qi Xin to Create the Future Together," and bring high-quality products and considerate service to Yunnan car owners.
Dealer's voice: Among the leaders upon opening, single-store sales firmly rank among the top in the province
■ Li Junyi (General Manager of Chery Automobile Yunnan Xingshengrui)
"Chery has been deeply engaged in the automobile industry for 29 years, insisting on crafting cars with ingenuity and winning the trust of tens of millions of families worldwide. The store has been comprehensively upgraded from the showroom environment to the customer reception process, connecting the full-cycle services of car selection, purchase, and maintenance, and striving to create a high-quality Chery service store in the Yunnan-Guizhou region."
Confidence comes from the scorecard: backed by a group system that has been deeply rooted in Yunnan for more than ten years, with multiple brand 4S stores across the province and more than 600 employees, although Yunnan Xingshengrui is a new store, its single-store sales have already surged into the top few in the province.
Plaque award, ribbon-cutting, and presentation of a ding: applause ignited the audience three times in one morning
At 10:31, the plaque award ceremony was held. Zha Daohan and Li Junyi jointly awarded the store the plaque of "Chery Automobile Brand Authorization Center" — this plaque is brand recognition, and even more a heavy responsibility.
At 10:36, the ceremonial host handed over golden scissors, and the whole venue counted down in unison, "3, 2, 1"! Five leaders jointly cut the ribbon, and cold fireworks bloomed into the air, announcing the official opening of the experience center. Immediately afterward, in the manufacturer gift-giving segment, Chery presented a bronze ding to the store, with Zha Daohan and Yang Li completing the handover — the ding symbolizes a promise worth a thousand pieces of gold and prosperity, and signifies the store's enduring foundation.
Afterward, Li Junyi led the team to appear collectively and take a solemn oath, and all guests took a group photo, bringing the ceremony to a successful conclusion. That afternoon, the store would continue with a group-buying event, extending the opening excitement throughout the entire day.
Group strength: the full-chain footprint of a Yunnan enterprise
Yunnan Xingshengrui Automobile Group takes automobile sales and service as its core, has been deeply cultivating the Yunnan market for more than ten years, and has laid out multiple brand 4S stores across the province, covering brands such as Chery, Dongfeng Honda, GAC Trumpchi, SAIC Roewe, and MG, with more than 600 employees, providing one-stop services for car purchasing, finance, insurance, maintenance, repair, and claims.
Looking to the future: from "Xingshengrui speed" to "Xingshengrui standard"
With Kunming as the fulcrum and radiating across the province, "Xingshengrui speed" will be consolidated into "Xingshengrui standard" — more transparent prices, faster responses, and warmer service, so that more Yunnan families can drive good cars and use them with peace of mind. Industry insiders believe that against the backdrop of Chery's channel network accelerating its moves, the opening of Yunnan Xingshengrui adds a key piece to Kunming's auto market map, and its "among the leaders upon opening" result also lays the groundwork for the ranking battle in the second half of Yunnan's auto market in 2026.
