(Beijing) Competition in the intelligent driving field of the automotive industry is becoming increasingly fierce, with intelligent driving solutions engaging in intense rivalry in areas such as technical routes, user experience, and commercialization. The BMW New Generation is a new-generation product infused with BMW's all-new DNA. The BMW Group uses the New Generation to redefine intelligent driving: it seeks not merely a single intelligent driving assistance capability, but is committed to creating an integrated intelligent driving solution encompassing interaction, handling, and driver assistance, redefining a new era of intelligent driving pleasure.
No matter how technology develops, the essence of driving - the interaction between people and cars, and the pleasure and passion of driving - should never be forgotten. Mr. Gao Xiang, President and CEO of BMW Group Region China, said: "In the intelligent era, BMW firmly believes: a car should understand people, not show off technology. We are committed to pushing 'man and machine as one' to new heights: the car understands you better, and driving feels as intuitive as instinct! The BMW New Generation models are the best proof - with a powerful intelligent 'brain,' the driver's thoughts instantly become precise and thrilling driving experiences."
Dr. Lei Kai, Senior Vice President of Research and Development at BMW China, said: "The New Generation presents BMW's vision for intelligent mobility - the perfect synergy of intelligent interaction, handling, and driver assistance. BMW always takes the driver's experience as the core, ensuring that during the journey the driver has precise control and drives with ease. With the New Generation models, BMW stands out uniquely, redefining the intelligent driving experience."
The integrated solution of intelligent interaction, handling, and driver assistance working together brings the unique intelligent driving experience of the BMW New Generation: the transition between the intelligent driving assistance system and the driver's control is not disjointed, and the feedback from the steering wheel and pedals remains consistent; at the same time, even when the intelligent driving assistance system intervenes, the vehicle still feeds back road conditions through chassis dynamics, maintaining a "sense of dialogue" between the driver and the vehicle.
As early as 2016, when celebrating its centenary, BMW clearly put forward the integrated concepts of "BOOST" and "EASE," namely providing the ultimate sense of sportiness and handling experience, while reducing the driving burden through driver assistance, with the two working in perfect coordination and synergy.
This laid the tone for BMW's intelligent driving: passion remains unchanged when driving yourself, and relaxation and pleasure when driving intelligently. BMW's pure driving pleasure will not disappear, but will continue to be upgraded. As the greatest leap in design and technology in BMW's history, the New Generation models bring this vision into reality. Through the wonderful coordination of intelligent handling, intelligent driving assistance, and intelligent interaction in an integrated solution, the BMW New Generation will redefine intelligent driving pleasure.
BMW's proposal of the integrated solution stems from deep user insight. Its foundation is the driving data of nearly 30 million car owners worldwide, including more than 7 million Chinese car owners, as well as the extreme control and tuning data gained from decades of countless motorsport events. This data covers the development process of intelligent driving assistance systems from entry level to advanced, and infotainment systems from physical to digital interaction. BMW gains insight into user scenarios and preferences from the data of more than 22 million connected BMW vehicles worldwide, and injects this into the design and development of New Generation products.
The realization of the integrated solution benefits from the all-new generation of intelligent electronic and electrical architecture. Four high-performance computers, namely "Super Brains," are respectively responsible for four major core user functions. Among them, the "Heart of Joy" is entirely independently developed by BMW: through highly integrated and intelligent design, it combines the two domains of powertrain and chassis control for the first time, efficiently integrating core sub-functions such as drivetrain, braking, charging, energy recovery, and steering; through the new digital neural network built by an all-new wiring harness system and high-speed data transmission technology, the decision-making chain latency is less than 1 millisecond, and information processing speed is increased 10 times compared with previous systems, achieving the most efficient overall thinking and processing of the vehicle's overall dynamic driving. In coordination with the fully independently developed BMW Dynamic Performance Control, it can complete the calculation of all driving dynamics functions with unprecedented speed and precision, bringing drivers a smoother control experience in various driving scenarios.
The "Intelligent Driving Assistance Super Brain" covers full-scenario intelligent driving assistance functions, integrating functions previously dispersed across four control units into a single high-performance computing unit, with computing power increased 20 times compared with the previous generation. When the intelligent driving assistance system intervenes, the "Intelligent Driving Assistance Super Brain" is responsible for "seeing clearly and judging accurately": collecting and analyzing environmental information, and planning the best driving path; the "Heart of Joy" then perceives and adjusts the vehicle's dynamic characteristics in real time through the intelligent chassis, precisely executing decisions, "controlling accurately and driving steadily."
BMW's unique intelligent driving philosophy cannot be separated from the innovation of intelligent interaction. BMW's original panoramic iDrive is an indispensable element of a safe, relaxed, and enjoyable intelligent driving experience. In the New Generation models, including driving assistance information, the interaction information in the cabin is arranged in layers across four major interaction interfaces based on the unique "visual cone" design concept, creating BMW's unique human-machine interaction experience of "mutual understanding, driving above all."
For BMW, the New Generation is not just a car, but a major leap for the BMW brand in design, technology, and philosophy. It features an all-new design and an era-defining technology cluster, adopting a new design language, a new electronic and electrical architecture and highly integrated super brains, an all-new digital experience, and an all-new electric drive system and battery technology, defining the future of the BMW Group, the BMW brand, and the next generation of BMW models.
The BMW Group has created an all-new generation of intelligent electronic and electrical architecture for every New Generation model, as well as three breakthrough innovative technologies - BMW's original panoramic iDrive, BMW's original BMW Heart of Joy, and revolutionary large cylindrical battery cells, once again revolutionizing intelligent driving pleasure.
