On March 19, at the Wuhan Saishi Huajian wilderness camping site, a tasting event held under the name of "smart" quietly kicked off. In this event themed "ID.3 2025 Smart Edition Media Tasting Event," SAIC Volkswagen not only showcased the new car's upgrade highlights, but also conveyed the brand's strategic thinking and user-oriented philosophy in the new energy track through in-depth exchanges and scenario-based experiences.
"Since its launch, the ID.3 has surpassed cumulative sales of 100,000 units, and behind this is users' trust in Volkswagen quality," Liu Wenjie emphasized. "But trust is not something that can be taken for granted once and for all. Through the 'Listen to Advice Package' initiative, we continuously collect user feedback and integrate safety, practicality, and personalized needs into product iteration." Taking the 2025 ID.3 as an example, the standard inclusion across the lineup of the "Listen to Advice Upgrade Package" worth 6,000 yuan is precisely a response to users' calls for improved intelligent features and comfort.
If user feedback is the starting point for upgrades, then product implementation is the ultimate answer sheet of brand strength. In the model analysis session, gold medal lecturer Yang Yang summarized the core concept of the ID.3 2025 model with the three words "Smart Edition," from the standard inclusion across the lineup of the "Listen to Advice Upgrade Package" worth 6,000 yuan, to the newly added Warm Cloud White and Glacier Blue exterior colors and 18-inch Starlight Flow wheels, and then to the optimized interior layout and intelligent features, such as the all-new themed interior, wireless charging, and 360 panoramic camera, allowing the media to fully appreciate the new car's sincerity in upgrading.
As a bridge connecting the brand and consumers, media voices often reflect real market feedback. In the interactive discussion session, Bai He, founder of Liangcheping, said bluntly: "The ID.3 has always occupied a unique position in the pure electric compact car market across its generations, and the upgrades of the 2025 model further amplify this advantage." He specifically mentioned that the "Listen to Advice Package" policy not only reflects the brand's sincerity, but is also a business model innovation of "co-creation with users."
At the event site, more than 20 media outlets spoke freely in the relaxed atmosphere of brewing tea around a stove. Some media pointed out that the current 100,000-150,000 yuan pure electric market is crowded with competitors, but the ID.3, backed by the Volkswagen brand and solid three-electric technology, is expected to break through amid the "involution"; some veteran automotive editors believed that the ID.3's "smartness" lies in balancing technological feel and practicality, "it does not blindly pursue showing off technology, but focuses on real driving scenarios."
Different from the static display of traditional tasting events, this event chose a camping site and strengthened the connection between the product and life through "scenario-based experiences." Media guests could freely photograph scenes of the ID.3 integrated with natural landscapes, or experience details such as trunk space and charging convenience in simulated family travel scenarios. A photojournalist exclaimed: "The texture presented by the Warm Cloud White exterior color in the sunlight, combined with the camping scene, completely overturned my stereotype of pure electric compact cars as merely 'tools.'"
At present, competition in the new energy vehicle market has long gone beyond parameter comparisons and shifted to a deeper contest of user experience and emotional resonance. Through an immersive tasting event, the SAIC Volkswagen ID.3 2025 Smart Edition not only demonstrated the product's hard power, but also conveyed the brand's long-termist values of being "user-centered."
