At the 2025 Guangzhou Auto Show, SAIC Volkswagen staged a powerful showcase of "all-energy + intelligent" strength with its dual brands, Volkswagen and Audi. From the upward momentum of 92,500 terminal sales in October, to the tangible results of the Joint Venture 2.0 strategy, and to the matrix of star models at the dual-brand booths, SAIC Volkswagen is sending a strong upward signal in the auto market with its "equal intelligence for oil and electric" stance.
Volkswagen Booth: Pro Family Expansion + ID. ERA Advancement, Full-Energy Matrix Demonstrates Strength
The shock brought by the highly futuristic ID. ERA concept car is beyond words. As Volkswagen brand's first full-size extended-range SUV concept car, it is not only a continuation of the "Full Energy, More Outstanding" philosophy from the Shanghai Auto Show, but also brings all-new dynamics of the production vehicle at the Guangzhou Auto Show, interpreting the new vision of "synchronous development of oil, electric, and hybrid" in the Joint Venture 2.0 era.
The collective appearance of the Pro family is the best footnote to "intelligentization of fuel vehicles." The Passat Pro, Tiguan L Pro, Teramont Pro, and the Lavida Pro, which just launched on November 17, form a luxury matrix, with the Lavida Pro's performance being particularly eye-catching — as a new work after the Lavida family's 6.5 millionth vehicle milestone, it adopts the Pro family's latest design language, upgrades to an A+ segment body and is equipped with four-wheel independent suspension, and its intelligent cabin features the Qualcomm 8155 chip and Tencent in-car ecosystem. After launch, it quickly became the benchmark for "intelligentization of the national family sedan," helping the Lavida family's October terminal sales exceed 22,000 units. Even more anticipated is that the Pro family welcomed the debut of a mysterious new member at the Guangzhou Auto Show, further expanding its coverage in the intelligent fuel vehicle market.
In addition, refreshed models such as the all-new Lamando L GTS, Tharu XR, and Viloran appeared on the same stage, and combined with the stable performance of the Passat family and Tiguan family both exceeding 19,000 units in monthly terminal sales, the Volkswagen brand's "all-energy matrix" — the pure electric ID. series, plug-in hybrid Passat ePro, extended-range ID. ERA, and fuel Pro family — has achieved comprehensive coverage of user needs.
Audi Booth: Fuel and Electric Both Flourish, Luxury Lineup Sets Records
SAIC Audi's October terminal sales reached 6,800 units, a year-on-year increase of 126.7%. The confidence behind this report card comes from strong performance in both fuel and electric tracks. At this auto show, the all-new SAIC Audi A5L Sportback, as "the world's first fuel vehicle equipped with Huawei Qiankun technology," achieved comprehensive breakthroughs in design, technology, and performance. During the Guangzhou Auto Show, its two flagship powertrain models officially began delivery, bringing users a luxury travel experience that blends Audi's driving heritage with cutting-edge intelligent technology. The appearance of the "C+ Luxury Triple Crown Winner" A7L alongside the family's largest SUV, the Q6, further solidified SAIC Audi's diversified layout in the luxury fuel vehicle market.
In the electric field, the Audi E5 Sportback special edition model was grandly launched at the Guangzhou Auto Show, blending brand ambassador Zheng Qinwen's championship spirit and individual attitude to bring users an intelligent electric travel choice that combines German luxury genes with Chinese smart technology.
From 92,500 Units to a Dual-Booth Feast, Joint Venture 2.0 Results "Fully Charged" and Landed
SAIC Volkswagen's October terminal sales were 92,500 units, up 1.3% from the previous month. Behind this result is the continued fermentation of the "oil and electric advancing together, oil and electric equally intelligent" strategy. The multiple intelligent fuel vehicles "launched" in the third quarter showed strong momentum. For example, the all-new Lamando L drove family sales growth of 18.3% within 2 months of launch. The 2026 Pro family attracted a large number of consumers with intelligent upgrades. From January to October, Pro models of the Passat, Tiguan, and Teramont accounted for nearly 1/4 of sales within their families, and the Teramont Pro won the favor of more than 1/3 of users.
At the Guangzhou Auto Show, the linkage between the Volkswagen and Audi dual booths is precisely a concentrated manifestation of the landing of SAIC Volkswagen's Joint Venture 2.0 results. From the strategic release at the Shanghai Auto Show, to the intensive launch of new cars throughout the year, and then to the results display at the Guangzhou Auto Show, SAIC Volkswagen has completed the advancement from "all-energy layout" to "all-matrix harvest" with the execution power of "rapid landing."
Final Thoughts:
At a time when joint venture automakers are exploring transformation paths one after another, SAIC Volkswagen solidifies its foundation with Volkswagen brand's all-energy matrix and expands new space with SAIC Audi's dual luxury line layout. This "steady progress with advancement, full-domain coverage" approach not only allows it to gain a firm foothold in stock competition, but also seizes the initiative on the new tracks of intelligentization and electrification. It can be foreseen that as the results of Joint Venture 2.0 continue to land and "oil and electric equally intelligent" products further penetrate, SAIC Volkswagen's path of all-energy advancement will write even more surprising chapters in the auto market.
