On October 1, 2025, FAW Toyota was the first to announce its September sales results; in September, it sold 71,031 new vehicles; from January to September, cumulative sales of new vehicles reached 587,011, a year-on-year increase of 9.3%, and the formula of positive growth continued.
22nd Anniversary Thanksgiving Giveback: Achieving a New Height of Safety Backstop
September is FAW Toyota's birthday month. Twenty-two years ago, FAW Toyota set sail and began a magnificent chapter of development. Over the past 22 years, FAW Toyota has earned the trust of 12 million users and accumulated the tremendous assets it now has to respond to industrial transformation; naturally, September has also become FAW Toyota's "Customer Giveback Month."
At the live-streamed celebration held on the 26th, FAW Toyota officially announced: in addition to the "22-Year Thanksgiving Benefits" giveback campaign that began in September, which provides users with five major gifts including the anniversary vehicle-age value-added gift, anniversary smart electric gift, anniversary dual-car limited gift, anniversary old friend gift, and anniversary service gift, it also offers exclusive benefits for new bZ5 users, including continuous intelligent upgrades to keep the car feeling new and getting smarter the more it is driven; limited-time gifts; and money-saving benefits with discounts on every daily charging session. Of course, the most important is the hardcore commitment: if the power battery fails, a new battery will be replaced for free; if the power battery degrades abnormally, a new battery will be replaced for free; if the power battery catches fire or spontaneously combusts, a new car will be replaced for free. At the same time, dual funds for intelligent assisted driving and intelligent assisted parking are established so users can fully enjoy a wonderful intelligent travel experience; it is worth mentioning that the above policies are shared by both new and existing users. In the final analysis, it comes down to one sentence: a new height of safety backstop, driving the bZ5 with greater peace of mind.
In addition, FAW Toyota has also specially launched a policy for 22-year-old young people. From September 26 to October 26, young people who are 22 years old, have a driver's license, are interested in the bZ5, recognize the FAW Toyota brand, and are willing to share a wonderful life can register at a nearby FAW Toyota dealership for a chance to obtain one year of free use of a bZ5, and also have the opportunity to participate in activities organized by the manufacturer, demonstrating FAW Toyota's vision of walking together with young users to create a better life.
22 Years of Accumulated Strategy for Responding to Change: Wherever the Users Are, We Are There
Over the past 22 years, FAW Toyota has always adhered to a user-centered approach and arranged its layout around users. This is not only FAW Toyota's unwavering development strategy, but also its anchor for resisting the storms of change. Dong Xiuhui, Party Secretary and General Manager of FAW Toyota Motor Sales Co., Ltd., said directly at the 22nd anniversary celebration: "We do not seek to be a specialist in only one subject, but to be an all-round student; we do not engage in life-or-death competition, but pursue mutual benefit and shared prosperity; FAW Toyota's strategy is that wherever the users are, we are there."
After 22 years of accumulation, technologically FAW Toyota has multiple drive routes including fuel, hybrid, plug-in hybrid, pure electric, and hydrogen energy; in terms of products, FAW Toyota covers a full-category product matrix of sedans, SUVs, MPVs, and crossover vehicles; truly meeting user needs with the stance of an all-round student, "no matter what needs you have, FAW Toyota always has a car suitable for you." Behind all of this is FAW Toyota's solid R&D and manufacturing strength.
For example, FAW Toyota's new energy production base is a brand-new smart factory benchmarked against the world's top level. With four core advantages—high efficiency, high quality, low cost, and high flexibility—it lays the foundation for the high quality of products such as the bZ5. The stamping workshop upholds a quality bottom line of 0.01 millimeters; steel plates complete plastic deformation under a 2,000-ton press, and the precision error of standardized molds is strictly limited to 1/5 of the diameter of a hair. The welding workshop carries out a 0.1-millimeter precision revolution; 487 robotic arms weave the metal skeleton under laser guidance, and the coordinated operation of spot welding and laser welding pushes body seam precision to the 0.1-millimeter level; this perfectly interprets the ultimate pursuit of "Toyota-style lean production."
At 22, it is in the prime of youth, and for FAW Toyota this is also a brand-new starting point. Looking to the future, FAW Toyota will, like all young people who graduate from university at 22, harbor the dream of becoming a "new force in joint ventures" in the new era, and become a warm friend in whom all users can place their greatest trust.
