On the eve of the 2025 Shanghai Auto Show, the new energy vehicle market was bustling with activity, with multiple new models being launched in quick succession. On April 19, Exeed's luxury and safe large five-seat SUV—the 2025 Exeed Sterra ET—was launched in Guangzhou, offering both range-extender and pure electric powertrain options, providing two-wheel-drive and four-wheel-drive configurations, and achieving 46 upgrades across five major dimensions including comfort, safety, and intelligence. The range-extender series has an official guide price of 172,800 yuan to 239,800 yuan, and the pure electric series has an official guide price of 219,800 yuan to 279,800 yuan. As a heavyweight model in Exeed's new energy strategy, the launch of the 2025 Exeed Sterra ET is not only a charge into battle by the Exeed brand in the face of the surging new energy wave at the Shanghai Auto Show, but also the accelerator pressed in a new round of the brand's upward journey, aiming to use comprehensively leading product strength to bring users a driving and riding experience that exceeds expectations with both luxury and safety, and to refresh the benchmark for high-end luxury new energy value!
Dr. Gao Xinhua, Executive Vice President of Chery Automobile Co., Ltd. and President and CTO of Chery Automobile Engineering Technology Research Institute
Dr. Gao Xinhua, Executive Vice President of Chery Automobile Co., Ltd. and President and CTO of the Automobile Engineering Technology Research Institute, said at the launch event: As the high-end pioneer among Chery Group's five major brands, the Exeed brand, since its birth, has embraced the spirit of "daring to surpass," innovating and exploring uncharted territory, and using the hardest and most cutting-edge technology to provide users with a more "comfortable, safe, and intelligent" new luxury technology experience. Exeed will use technology as its spear and safety as its shield to create a "Chinese sample" in the global high-end market. The Sterra ET is the flagship product with the highest self-developed technology content of the Exeed brand and even Chery Group, and it is also Chery Group's latest interpretation of "technology equality" and "luxury equality"!
Luxurious Space and Crafted Design: A New Definition of Luxury Panoramic Large Flat Floor
The 2025 Exeed Sterra ET deeply understands users' core demand for spacious and comfortable space, meticulously crafting the driving and riding environment with the concept of a "luxury panoramic large flat floor." Its body dimensions reach 4,955 mm in length, 1,975 mm in width, and 1,698 mm in height, with a wheelbase of 3,000 mm, a standard "532" true C-class mid-to-large SUV size that establishes extraordinary presence and achieves a class-leading 3.45 m³ of effective cabin space. The vehicle has 36 storage spaces, among which the intelligent electric glove box supports two opening methods—intelligent voice and central control screen—and supports password setting, making it effectively a private smart safe. The trunk opening measures 1,107 mm, the largest in its class, and with air suspension adjustment, loading and unloading large items is convenient; the standard volume is 546 L, and after folding the rear seats it can expand to 1,835 L, easily meeting diverse spatial needs such as family trips, camping, and moving. Above the roof, the panoramic sunroof opening has a light-transmitting area of 1.27 m² and uses double-layer nano-silver-coated heat-insulating glass, effectively blocking 99.9% of ultraviolet rays and 98.5% of infrared rays. The intelligent electric sunshade can be steplessly adjusted through the vehicle system or voice, achieving both openness and sun protection.
In terms of interior, the luxury seats of the 2025 Exeed Sterra ET create a top-level comfortable experience for users—not tiring to drive and allowing sleep while riding. Including Nuprima microfiber matte genuine leather, it uses up to fourteen layers of process materials, the most in its class, combined with 208,000 ventilation holes, creating a "breathing" seat experience. The seats also adopt an ergonomic design combined with 68% high-rebound memory foam, providing a perfect fit and support, and integrating ventilation, heating, and massage functions. The front seats are equipped with luxury ultra-wide audio headrests, allowing navigation and music to not interfere with each other; the front passenger seat is equipped with a 16-way electric adjustable zero-gravity seat, enabling a zero-pressure comfortable recline with one touch. The rear seats feature industry-leading four-way electric adjustment, with backrest angle adjustable from 0° to 130° and a front-to-rear movement stroke of 180 mm.
With the extensive application of environmentally friendly and antibacterial materials, the Sterra ET has successively won the China Automotive Technology and Research Center's "5A CN95 Healthy Cabin" certification and the 2024 version C-GCAP five-star certification. In terms of interior materials, actual testing has shown it can achieve "zero benzene and zero formaldehyde," dominating the automotive cabin health and environmental protection field. It is worth mentioning that the tara gum used in the Sterra ET seats is widely used in ice cream and skincare products, making it food-grade safe. At the launch event, Exeed also played along with the audience using a "taste meme," thoughtfully offering everyone ice cream from a well-known brand. It is reported that this product contains edible tara gum material from the same source as the 2025 Exeed Sterra ET, and this event, hailed as the "coolest" launch event, once again demonstrated Exeed Sterra's strict quality control in material selection for car manufacturing.
In terms of auditory experience, the Sterra ET is equipped with the Lion Melody master-level audio system comparable to Burmester, including 23 high-quality speakers with a peak power of 2,880 W. The class-exclusive five-subwoofer matrix design brings surging bass. In terms of quietness, the new car is equipped with 6 mm double-layer laminated soundproof glass on all four windows, uses 75 locations of acoustic material wrapping, and the total weight of sound-absorbing cotton is equivalent to 7 quilts weighing 10 jin each. Combined with a high-rigidity body, Michelin/Continental quiet tires, and imperceptible intervention technology, the noise level of the range-extender model during stationary charging can be controlled at 38.7 decibels, even lower than the standard for sanatoriums and high-end villa districts, with a quietness effect comparable to the Mercedes-Benz EQS. In addition, the AI smart cabin is equipped with the Qualcomm Snapdragon 8295P flagship chip and the all-new EXEED OS system, supporting vehicle system split screen, all-brand mobile phone projection, camping mode, and more, building a cutting-edge intelligent interaction ecosystem for users.
Huang Zhaogen, Assistant to the President of Chery Automobile Co., Ltd. and Executive Deputy General Manager of the Exeed Brand Domestic Business Division
Huang Zhaogen, Assistant to the President of Chery Automobile Co., Ltd. and Executive Deputy General Manager of the Exeed Brand Domestic Business Division, stated that just as the ET name originates from Enjoy Time, as a luxury and safe large five-seat SUV, we hope Sterra ET = luxury + safety + large flat floor + love, using the luxury large flat floor space experience, power chassis beyond luxury, and industry-leading active and passive safety to let the whole family enjoy safe and joyful time together.
Flying Fish Chassis 2.0 and Efficient Power: Interpreting the Charm of a 500,000-yuan-class Luxury Car Driving and Riding Experience
Power and chassis are the soul of a luxury car. How could you imagine that 3,000 "colored eggs" transported over 1,800 kilometers by the 2025 Exeed Sterra ET to the launch event site could actually arrive without a single scratch?
Everything stems from Exeed's deep accumulation in chassis technology. The 2025 Exeed Sterra ET upgrades to the Flying Fish Chassis 2.0, featuring the "China Top Ten Chassis" with a high-order double-wishbone front suspension at the same level as the Bentley Bentayga, which can reduce road vibration transmission by about 30%, reduce the impact sensation when passing speed bumps by 40%, and improve tire grip and cornering stability by 50% and 40% respectively. In addition, the IAS intelligent air suspension and CDC electromagnetic damping system can use lidar to preview road conditions and adjust the suspension in milliseconds, achieving "turning bumps into smoothness." The four-wheel-drive mode supports seven major scene driving modes including off-road, snow, and sand, enabling four-wheel drive without being picky about roads and galloping across all scenarios.
In terms of power, the 2025 Exeed Sterra ET offers two choices: Golden Range Extender and pure electric. Among them, the Golden Range Extender system won the title of "China Heart" 2024 Top Ten New Energy Vehicle Power Systems and is the industry's first range-extender system to obtain "high-quality range extender" technical verification. 1 L of fuel generates 3.71 kWh of electricity. The range-extender two-wheel-drive version has a WLTC fuel consumption of only 5.2 L/100 km under feed conditions, a CLTC pure electric range of 265 km, and a comprehensive range of up to 1,615 km, truly deserving its reputation for high efficiency and low consumption. Pure electric models are all equipped with CATL 77 kWh and 100 kWh batteries, with a maximum range of up to 760 km. The 800 V platform supports 5C ultra-fast charging, allowing 475 km of range to be replenished in just 11.5 minutes.
Solid Fortress and Safety Protection: Redefining the Safety Benchmark with the "Most Stringent" Standards
Safety is the greatest luxury. As the first model to pass the 2024 version C-NCAP five-star certification, the Sterra ET is built based on global five-star safety standards. The entire Sterra ET adopts an 88% high-strength steel-aluminum structure and uses multiple force transmission paths and an integrated door ring structure design, which can ensure the A-pillar remains intact, the passenger compartment remains complete, and the power battery undergoes zero deformation in high-speed collisions. It is worth mentioning that after more than 1,000 real vehicle and simulation tests, when a collision occurs at a speed above 25 km/h, the Sterra ET needs only 10-20 milliseconds to trigger the hidden door handles to automatically pop out and unlock, with a pop-out rate and door unlock rate of 100%. At the same time, the Sterra ET has emergency mechanical switches behind the map pockets on the rear side of the front and rear door interior trim panels to ensure that occupants can quickly escape in an emergency. In the industry's first 31.9-meter high-altitude "free fall" experiment, with an impact speed exceeding 90 km/h upon landing, after the test the Sterra ET's passenger compartment structure showed no obvious deformation, all doors could be opened, airbags deployed normally, and the battery did not leak, smoke, or catch fire. The outstanding test performance demonstrated the super safety strength of the Sterra ET as a luxury and safe large five-seat SUV in active safety, passive safety, and battery safety. In addition, Sterra is also a model with "NESTA six-dimensional electrical safety" technical verification, the world's first range-extender model driving control safety certification, China Automotive Technology and Research Center vehicle functional safety product certification, and dual EU intelligent connected vehicle safety management certification, becoming a "mobile safety fortress" trusted by global users with its strength.
Falcon Assisted Driving Solution: Adhering to the "Safety First" Philosophy to Make Assisted Driving Experience Reliable
Safety is a gene engraved in Chery's bones. Chery Group's attitude toward intelligence is to engrave "safety first" into the soul of its products. Intelligent solutions must pursue the "most stringent" safety standards, showing ultimate reverence for life and safety. The 2025 Exeed Sterra ET is equipped with Chery's Falcon assisted driving solution, centered on "precise perception, millisecond decision-making, and all-domain protection," realizing urban assisted driving, highway assisted driving, and all-scenario parking functions. The Sterra ET is equipped with 30 high-performance sensors including lidar and dual Orin-X chips, with computing power up to 508 TOPS, building a reliable assisted driving experience with sufficiently redundant software and hardware systems. At present, the Sterra ET Falcon assisted driving solution is about to be launched nationwide!
In a recent assisted driving comparative test organized by a well-known media outlet in Guiyang, the 2025 Exeed Sterra ET competed on the same stage with several core players in the assisted driving track. The actual test was conducted at the Qianchun Interchange, known as "the most magical interchange in the Yunnan-Guizhou region," going through multiple ultra-high-difficulty scenarios such as mixed traffic on ramps, extremely narrow roads, temporary illegal parking, U-turn sections, and gate passage. In the end, the Sterra ET performed brilliantly in multi-dimensional assessments including path planning, ride comfort, emergency response, and handling of complex environments, demonstrating the strength of its assisted driving system in real road scenarios.
The grand launch of the 2025 Exeed Sterra ET is another powerful confirmation of the Exeed brand's spirit of "daring to surpass," and a deep interpretation of its "new luxury technology" philosophy. Combining luxurious space, ultimate safety protection, and all-domain intelligent performance, it precisely meets the upgrading needs of users in the new era for high-end new energy SUVs. In the future, the Exeed brand will continue to advance upward, joining hands with more users to enter a new era of more comfortable, safe, and intelligent future mobility.
