On November 11, China Media Group's "First Release" welcomed its first automotive brand launch event—Changan Mazda brought its global strategic new energy SUV, the MAZDA EZ-60 (hereinafter referred to as EZ-60), to the CCTV headquarters studio for an exclusive launch event titled "A Night of Quality Electric for a Global Good Car—EZ-60 and His Friends." This grand gathering, carrying the narrative of "Chinese intelligent manufacturing going global," not only answered with solid strength why "Changan Mazda could become the first automotive brand to appear on the CCTV studio stage," but also made "CCTV-certified global good car" a key bargaining chip for the EZ-60 to knock on global markets.
On China Media Group's "First Release" platform, which carries national-level credibility and industry stature, and witnessed by all partners—EZ-60's "friends"—Wu Xuxi, Executive Deputy General Manager of Changan Mazda Automobile Sales Branch, officially announced to the world the new energy global car trend: "The new energy global car will focus on five core dimensions: 'aesthetic design for user experience and scenario adaptability, safety protection through structural defense and intelligent warning, intelligent empowerment integrating 'technological rationality' with 'humanistic warmth,' a driving experience that delivers pure driving pleasure, and a quality commitment for long-term use.' The EZ-60, as a 'practitioner of the new energy global car trend,' will interpret what a new-generation new energy global car should be like through an experience that is safer, more reliable, smarter, more adaptable, and more fun to drive."
As CCTV's first exclusive launch event tailored for a single automotive brand, the partnership between Changan Mazda and CCTV is by no means accidental. The value orientation of CCTV's "First Release" platform resonates with Changan Mazda's globalization layout, its ultimate commitment to quality, and the depth of its collaborative innovation across the entire industrial chain. Their collaboration is not only a precise alignment between the mission of an authoritative platform and a company's development path, but also a powerful alliance between China's joint-venture intelligent manufacturing strength and a national-level platform, jointly conveying to the world the confidence of Chinese intelligent manufacturing in establishing global quality.
Changan Mazda uses its Nanjing plant as its global new energy vehicle export center. The EZ-60's sibling model, the EZ-6, has already earned dual five-star certifications from China and Europe, has entered the European market, and is expanding into the Australian market. Changan Mazda's strategic path of "Chinese intelligent manufacturing, global sales" perfectly aligns with CCTV's contemporary mission of "telling the story of Chinese intelligent manufacturing going global." In terms of product strength, the EZ-60 strictly follows unified global standards in safety, configuration, and craftsmanship. Its body with 86.5% high-strength steel simultaneously meets both Chinese and European five-star safety standards, and core components are sourced from the same global origins. This commitment to "made in China means global quality" is highly consistent with CCTV's communication philosophy of conveying true value. From the perspective of the new energy vehicle industry, Changan Mazda has joined forces with China's top supply chain partners such as CALB, Baosteel, Doubao, and iFlytek to build a collaborative co-creation model, providing a reference sample for the high-quality development of the new energy industry, which is also a core aspiration of CCTV in promoting industry progress.
As the event host Nigemat summarized: "This is a trend dialogue initiated by a Chinese brand, an industry declaration jointly presented by top global partners, and also Mazda's solemn statement of firmly stepping into the era of new energy global cars. At this moment, we are both practitioners of the trend and writers of history. On the stage of 'First Release,' what we see is a new car, but what we hear is the accelerating sound of an era. The debut of the EZ-60 is not just a 'launch'; it is more like placing the future of new energy global cars before us in a clearer, more concrete way."
At the launch event, "EZ-60's friends"—global supply chain partners and user representatives—took the stage one after another to share the EZ-60's global quality and user experience.
Mei Jie, Director of the Technical Service Office of the Automotive Sheet Sales Department at Baoshan Iron & Steel Co., Ltd.: "After Baosteel and Changan Mazda began their cooperation, 1500 MPa cold-stamped steel and 2000 MPa hot-stamped steel achieved application in mass-produced vehicle bodies. The laboratory dream has already shone into the reality of Chinese consumers. Baosteel will use all its efforts to cast aside any doubts about Chinese automakers, letting the EZ-60, empowered by Baosteel, speed through the baptism of ice and fire."
Xie Qiu, Senior Vice President of CALB Technology Group Co., Ltd.: "The EZ-60 only needs 15 minutes to charge from 30% to 80%. At a highway service area, by the time you get out, grab a coffee, and use the restroom, it's already charged. Our goal is to make charging the shortest delay in life."
EZ-60 user representative: "The EZ-60 is not just a family car; it's also a performance car, a personality car. It's like a person who refuses to be defined." "Mazda's fast is the fast of joy." "Mazda may not be the most expensive, but it's like an old friend who understands your rhythm: it can have fun, can carve corners, and is a bit handsome too."
For the EZ-60, CCTV's "First Release" authoritative endorsement is by no means simple brand exposure, but deep empowerment spanning user trust, industry status, and global layout. For consumers, the endorsement of a national-level platform becomes the most powerful "quality reassurance pill." "CCTV certification" and "global standards" effectively dispel new energy users' concerns about vehicle battery safety and reliability quality. For the industry, the release of the EZ-60's global car trend establishes a brand-new reference standard for new energy global cars, driving China's new energy vehicle industry to leap from "scale leadership" to "standard leadership." With the triple endorsement of "Chinese intelligent manufacturing + CCTV authority + global standards," it forms a differentiated advantage in the global new energy market competition, accelerating the realization of Changan Mazda's development goal of "using Chinese intelligent manufacturing to feed back into the world."
Changan Mazda's stunning debut on CCTV's "First Release" not only gave the EZ-60's "global good car" standard authoritative certification, but also allowed the collaborative innovation capability of China's new energy vehicle industrial chain to be seen globally. As the EZ-60's full delivery and future globalization process draw near, Chinese intelligent manufacturing will write a new chapter in the transformation of the global automotive industry with clearer standards and more solid strength.
