Reinventing the pickup truck! Chery is making quite a bold claim this time. At the Chengdu Auto Show, Chery Holding Group's brand-new brand RELY was officially launched, along with the all-scenario intelligent pickup platform "RELY Kaitian Platform" and three new products covering diverse scenarios. With the philosophy of "Smart Benefits for the World," it vows to "drive Chinese brands to compete for a voice in the global pickup truck market."
The RELY Kaitian Platform can be seen as the first answer RELY delivers to global users, and its disruptive capabilities can be glimpsed from its name. As the technical cornerstone of the entire brand, it injects soul into traditional pickups through four core competitiveness pillars.
The RELY Kaitian Platform features a globalized, flexible architecture that supports full-domain powertrain adaptation including fuel, hybrid, and pure electric. Its growable AI electronic and electrical architecture enables whole-vehicle OTA upgrades, while the digital chassis system delivers a full-domain intelligent deeply integrated control system, infinitely expanding scenario boundaries and effortlessly handling highways, off-road, snow, and even cargo modes.
At the launch event, the world's first dedicated diesel hybrid engine drew widespread attention. Its 47% thermal efficiency—the highest in its class—is about 5% higher than traditional diesel engines, with breakthroughs in lightweight design, NVH, and ultra-intelligent thermal management. Durability validation of over one million kilometers also provides reliability assurance for its quality.
In terms of product lineup, the "new species of intelligent hybrid pickup" RELY P3X made its debut. Inspired by the Eastern mythical beast "Qilin," its design language flows throughout the vehicle, with retro round headlights shining brightly, evoking the majestic poise of the mythical creature. The rugged boxy silhouette and subtly sculpted curved lines abandon the clumsiness of muscle cars, giving the new vehicle both traditional mechanical beauty and new-energy tech appeal. It achieves a balance between a rugged stance and aerodynamic efficiency—combining strength and grace, with an even more agile posture.
The core advantage of the RELY P3X lies in achieving oil-hybrid price parity across all scenarios, with diesel hybrid power saying goodbye to noise and high fuel consumption; "electric + intelligent + ecosystem" adapts to multiple scenarios with intelligent expansion, including camping, work, and 100+ scenarios; the versatile modification space gives users more freedom for customization, and it also offers passenger-car-level comfort—perfect for both play and work!
Another pickup model, the RELY P2X, emphasizes efficient production and intelligent management. Its body lines are minimalist yet powerful, with pure electric as the primary drive mode, reducing operating costs while improving work efficiency. The official definition of this vehicle is "a game-changer born for efficiency."
If these two vehicles interpret Chery's concept of the "future pickup," then the first mass-produced RELY R08 is the brand's equalizer vanguard launching an assault on the global intelligent pickup market. Positioned as a "global intelligent practical pickup," its pre-sale price ranges from 88,800 to 151,800 yuan. To meet users' needs across commercial, family, and off-road scenarios, the new vehicle's powertrain covers diesel, gasoline, and EV versions, with the EV version offering single-motor and dual-motor options, delivering maximum torque of up to 540N·m. In addition, RELY has co-created customized models for camping, overlanding, engineering, firefighting, and more, truly achieving "one vehicle, a thousand faces."
In terms of intelligence, the RELY R08 is equipped with a Qualcomm 8155 chip + 15.6-inch central control screen, embedding ten major ecosystem links through WeChat mini-programs, transforming the pickup into an intelligent terminal. It also features an L2-level driver assistance system. It can be said to have ceiling-level configuration for the 150,000-yuan pickup segment.
The relative gap in the diesel hybrid market and Chery's 28 years of technical accumulation gave RELY the entry point to break through. RELY's entry breaks the muscle-car aesthetic long dominated by American muscle style and Australian off-road style in pickups, instead incorporating Eastern practical aesthetics to shape a brand-new image, while contributing its own insights in fuel consumption and intelligence. Whether it's the Kunpeng powertrain proven by market reputation, the Mars architecture manufacturing experience, or the localized adaptation capability exported to 80 countries worldwide, Chery has the confidence to reconstruct the pickup truck and continue the new expedition of China's intelligent manufacturing.
