With the loosening of national vehicle modification policies and the rise of modification culture, the automotive customization market has entered an explosive window period. On the eve of the implementation of the new modification regulations, SAIC Volkswagen took the lead in positioning itself in the new modification ecosystem. At the recently held 2025 ID.Festival, the ID.3 GTX package official modification concept car made a brilliant debut, with the "Cyber Lightning" car wrap, GT-exclusive front lip, illuminated front fang lights, large-size GT rear wing, "X"-shaped taillights, and 20-inch black forged wheels paired with high-gloss aluminum rims, full of personality and raising modification fans' expectations to the max.
SAIC Volkswagen has always been at the forefront of automotive modification culture. Since 2022, SAIC Volkswagen has begun to successively create personalized modification and accessory selection services for its entire product lineup, covering multiple areas such as exterior, interior, intelligent technology, and outdoor equipment. Up to now, 200 customization centers have been spread across the country, providing users with professional and reliable personalized modification services. In addition, SAIC Volkswagen's super APP has a dedicated "Modification" section, with a variety of products for users to choose from, and users can also find like-minded modification enthusiasts on the APP to communicate and interact, jointly exploring the infinite possibilities of automotive modification.
SAIC Volkswagen's official modification business not only brings users more choices, but also provides stronger quality assurance. Taking the most commonly used color change film as an example, SAIC Volkswagen has launched two major product lines: high-end color change film and preferred color change film, with a rich selection of trendy colors to meet consumers' ever-changing needs. All color change films are made of PVC material, with vivid colors and environmental friendliness. It is worth mentioning that the high-end color change film adopts internationally advanced casting technology, with a 3-year warranty promise, and a full sense of quality. In addition, the transparent car wrap compatible with the entire lineup adopts imported masterbatch base material, automatically heals minor scratches, and provides 24-hour considerate protection for your car.
On June 14, SAIC Volkswagen's "sporty personalized pure electric ride" ID.3 GTX package version was officially launched, with a limited-time fixed price starting at 13,7388 yuan. The new car's exclusive limited edition color [GT Red] uses water-based metallic paint, paired with the GTX high-gloss black sport surround, equipped with 20-inch hurricane wheels, dark red-line interior, and perforated suede sport seats, creating a highly recognizable sporty atmosphere with ample modification potential.
Even more exciting is that the "Legendary Journey" limited edition of the ID.3 GTX package version and the same "Cyber Lightning" color change film as the official modification concept car have already been listed on SAIC Volkswagen's super APP, allowing users to easily own their desired official modification products. More personalized mass-produced modification parts will also be launched subsequently, realizing more people's "dream of equal-rights modification."
Automotive modification is not just about changing appearance, but also a unique language for expressing personality. As the new domestic modification standard system is about to be implemented, automotive modification culture is ushering in its best era. SAIC Volkswagen will continue to resonate with consumers' personalized pursuits, providing automotive customization solutions that are both compliant and able to showcase personality, so that modification is no longer the exclusive preserve of a few, but a life art that everyone can afford to enjoy.
The "Golden Age" of Car Modification Has Arrived: SAIC Volkswagen Secures an Early Foothold in the New Modification Ecosystem



