In 2025, China's automotive industry is undergoing profound transformation. Policies for "strong regulation" of assisted driving have been implemented, the "strictest battery safety order in history" has been issued, and regulators have increased their management of non-compliant enterprises. These measures clearly convey one signal: the automotive industry is accelerating its return from "quantity" expansion to a focus on "quality" development. Market transformation is intensifying, and a breakthrough is imminent.
The noisier the market, the more precious quality becomes. In this competition, Dongfeng Honda has achieved high-quality development through consistently high standards and strict requirements. It not only holds the mainstream fuel vehicle market steady with "stability," but also safeguards its new energy transformation and upgrading with "quality," advances a new joint venture model and embraces localized development with "integration," and is committed to meeting the diverse needs of Chinese users in the current era, steadily moving forward amid fierce market competition. In the first half of this year, 150,000 "family members" still joined the Dongfeng Honda family, choosing to pay for long-termist value.

A benchmark of the times, quality creates product reputation that transcends time cycles
After more than two decades of development, Dongfeng Honda has now won the choice of more than 8.5 million users. It is not difficult to find the reason: quality is the core of why Dongfeng Honda has earned the trust of millions of users. From R&D, procurement, and vehicle production to after-sales service, Dongfeng Honda strictly implements quality control standards in every manufacturing process.
It is precisely this craftsmanship-driven commitment to excellent quality that has created the fine-workmanship legend of Dongfeng Honda's models. As the pioneer of the "urban SUV category" in China's automotive market, the CR-V has existed for 30 years since its birth, undergone six generations of evolution, achieved cumulative domestic sales of nearly 3.2 million units, and its global sales will also surpass the 15 million mark in the second half of the year. Behind its continued hot sales is the CR-V's quality strength that transcends time cycles. At the same time, in the "2025 First Half China Automobile Retention Rate Research Report" jointly released by the China Automobile Dealers Association and Jingzhengu, the Dongfeng Honda CR-V, with a three-year retention rate of 60.71%, ranked first in retention rate among joint venture compact SUVs. This recognition from the market fully demonstrates the value of the CR-V's outstanding quality.

In addition, in a widely watched livestreamed vehicle teardown, a 20-year-old second-generation CR-V with 280,000 kilometers on the odometer, unfazed by high-pressure testing and teardown "identity verification," proved the solid reputation that the CR-V "can still run after twenty years" with its good dynamic performance and overall vehicle condition. Beyond "sales," "quality," and "value retention," the CR-V has also repeatedly ranked NO.1 in competition with products in the same class in dimensions such as "safety," "hybrid," and "heritage." The all-around strength supported by six NO.1 achievements once again confirms the golden rule: "For an all-around family SUV, there is only the CR-V."

This deep trust tempered by time is precisely Dongfeng Honda's precious core asset, and users' choices with "real money" continue to prove this. As a benchmark of the SUV product era, the Dongfeng Honda CR-V achieved terminal sales of nearly 90,000 units in the first half of this year, a year-on-year increase of 8.39%, with approximately one CR-V delivered to a user every 3 minutes on average; among them, in May, CR-V insurance registration data ranked first in sales among fuel SUVs of all brands and all classes. In addition, CR-V fuel and hybrid sales both achieved year-on-year growth in the first half of the year, with strong electric intelligent hybrid models accounting for nearly 18% of total sales, demonstrating the unlimited potential of the "one car, three powertrains" development path in the new energy era.
In the iteration of other star products, Dongfeng Honda has also been frequently active. On March 1, the eleventh-generation new Civic was launched with intelligent appeal, inheriting the "people's sports car" sporty genes while achieving multidimensional improvements in intelligent interaction and safety configuration, once again surpassing itself.

The Inspire "Honda Old Friend Value Upgrade Renewal Plan" launched in June upgraded users' car purchasing behavior from "short-term consumption" to "long-term value investment," and through trade-in renewal, realized sustainable value appreciation across the vehicle life cycle. From the meticulous crafting of new cars to the continuation of value during use, Dongfeng Honda is upholding that quality promise trusted by every user through technological innovation and model innovation.

The enduring vitality of star products over the years is the fruit of Dongfeng Honda's almost stringent "quality obsession" with manufacturing processes, material selection, and quality control management.

Quality inheritance opens a new intelligent electric era of "equal quality for oil and electricity"
At a time when the wave of electrification is sweeping across the industry, Dongfeng Honda is not simply a track switcher, but a steadfast inheritor of its quality genes. In March 2025, with the official launch of the Dongfeng Honda S7, the new vehicle, together with the Lingxi L and the e:NS2, formed a scaled combat force for the brand's electrified products, jointly building Dongfeng Honda's product matrix for the new energy era.

And this confidence and foundation on the new electric track also stems from a long-term commitment to "quality" for more than twenty years without wavering, and from technological accumulation aimed at achieving the "equal quality for oil and electricity" standard. In 2024, Dongfeng Honda took the lead in putting into use Honda's first global new energy factory. As the most digitally intelligent factory in the brand's history, it achieved traceable digital management across the entire process from logistics transportation to production, and combined with an intelligent scheduling system, greatly improved production efficiency and precision. A series of efforts is aimed only at continuing the brand's reassuring promise: "Drive form changes, quality standards do not."
It is precisely this hardcore strength originating from the entire chain of R&D, manufacturing, and quality control that makes Dongfeng Honda's pure electric models unafraid of harsh scrutiny under the spotlight. Not long ago, several strength verifications of the Dongfeng Honda S7 attracted widespread attention in the industry. In professional tests, the Dongfeng Honda S7 revealed itself with complete sincerity, interpreting the quality confidence that "true gold fears no fire." In an extreme crash test with a 5-ton steel coil, the Dongfeng Honda S7 once again protected the passenger compartment from damage and deformation with its steel body, upholding users' expectations for travel safety.

At the same time, Dongfeng Honda knows well that only real experience can witness strength. To this end, the brand recently launched the "Nothing to Hide, Strength Not Hidden" — Dongfeng Honda Electric Technology Experience Camp series of activities. This activity spans different cities, inviting users to personally touch fine craftsmanship details, personally witness battery safety barriers, and personally experience intelligent driving scenarios, making the sharpness of technology and the warmth of quality within reach.

Quality as the foundation, accelerating localized development and embracing the era of transformation in the Chinese market
Facing a future full of infinite possibilities, Dongfeng Honda's direction of effort is clear and firm. During the 2025 Shanghai International Auto Show, Dongfeng Honda announced that it would do a good job in "technology grafting + local innovation" and build a localized innovation ecosystem. By deepening cooperation with excellent local suppliers such as DeepSeek, Momenta, and CATL, it will meet consumers' diversified needs with more efficient response speed. In addition, Dongfeng Honda will also rely on the advantageous resources of the central state-owned enterprise Dongfeng Motor and the product support of "Technology Honda," taking each side's strengths and organically combining the two. It will have both the hard strength to build good cars and the soft strength of high intelligence, further accelerating the localized implementation of Honda technology. A series of measures not only establishes Dongfeng Honda's development tone of "using Chinese technology to solve Chinese users' needs," but also helps achieve cost reduction and speed improvement, promoting the company's high-quality and healthy development.

However, no matter how technology evolves or how cooperation deepens, the brand's bottom-line commitment to quality and safety remains unchanged. Because Dongfeng Honda firmly believes that the agile innovation of the "China solution" must be built on the solid foundation of "global quality." Therefore, while actively embracing local innovative forces, Dongfeng Honda will also ensure that every cooperation outcome can withstand the brand's stringent quality and safety tests, allowing Honda's "quality genes" to continue in the new era of intelligence and electrification.
At the same time, Dongfeng Honda's star product matrix will also continue to evolve. Heavyweight models such as the Elysion and CR-V, highly anticipated by family users, will successively undergo renewal and upgrading in the second half of the year. On the basis of continuing reliable quality and practical value, the new models will greatly strengthen intelligent technology configurations, bringing users a safer, more convenient, and more enjoyable driving experience.

Final words:
From the accumulation of reputation in the fuel era to the inheritance of quality in the intelligent electric era, every step of Dongfeng Honda's progress has been supported by its "quality genes." They are not merely cold parameters and craftsmanship, but also the warmth of its promise to users and its attitude of reverence for safety.
Now, although the market is changing unpredictably and consumer demand is upgrading, Dongfeng Honda will always uphold "quality," center on users, continuously improve, and constantly surpass itself. While bringing higher-value products and services to China's automotive market, it will stay true to its original aspiration of giving every user peace of mind and trust. Because quality is Dongfeng Honda's eternal promise to the times and to users.