In the year of the Horse, all things flourish. When a hardcore boxy off-roader transforms into a thousand-mile steed galloping forth, it's hard not to take a second look.
Jetour Auto's first show of the Horse Year focuses on the flagship products of its boxy category—the Jetour Traveler and Jetour Freedom, which are about to launch "Steed Editions."
The Jetour Traveler Steed Edition & Freedom Steed Edition, named after the steed and embodying the momentum of a galloping charge, also carries the auspicious meaning of "driving a steed in the Horse Year, smooth sailing all the way with Jetour," adding new choices for consumers' off-road adventures and personalized driving, and building public anticipation for the boxy category's Horse Year masterpieces.
(Jetour Traveler Steed Edition & Freedom Steed Edition)
Steed raises its head, China's boxy global champion continues to lead
As China's first auto brand focused on the "Travel+" track, Jetour Auto has, in the 8 years since its founding, galloped forward like a steed with every step—swift yet steady—continuously刷新ing "Jetour Speed." Data shows that in 2025, Jetour Auto achieved annual cumulative sales exceeding 620,000 units, a year-on-year increase of 9.5%, breaking the 600,000 mark for the first time, covering over 100 countries and regions, and ranking first in Chinese brand SUV sales in 15 countries/regions. As of February 2026, Jetour Auto's global cumulative sales have surpassed 2.22 million units, making it the world's only Chinese auto brand to reach 2 million cumulative sales in 7 years.
(Jetour Traveler)
Among these, the boxy category has contributed remarkably. In 2025, Jetour's boxy annual sales exceeded 300,000 units, topping the sales charts in 9 countries and regions, becoming the first Chinese boxy brand to achieve dual-track leadership in both domestic and overseas markets. As of February 2026, the Jetour Traveler series has accumulated over 450,000 units in sales within 30 months of launch, Jetour boxy models have achieved monthly sales exceeding 10,000 units for 24 consecutive months, and global cumulative sales have surpassed 600,000 units.
Looking at the development journey of Jetour's boxy vehicles, they burst onto the scene with sharp momentum from the very beginning, becoming the primary force driving the boxy vehicle category into mainstream market adoption. With the continuous expansion and advancing strength of the Jetour boxy family, Jetour Auto has become the leader of the pack, firmly holding the throne as China's global boxy champion.
(Jetour Traveler, image source: internet)
Jetour XWD lets novices easily become off-road "dark horses"
As the saying goes, a good horse doesn't pick its road. The reason a thousand-mile steed can travel a thousand miles a day is not that it only walks on smooth paths, but that no matter what road conditions it faces, it can instinctively adjust its pace and cross with composure.
Jetour boxy vehicles are all equipped with the Jetour XWD fully automatic intelligent four-wheel-drive system, which features an intelligent torque manager + electronic limited-slip differential, supporting 7+X one-touch off-road modes. When the driver switches to X mode, the system can intelligently identify complex road conditions such as mud, snow, sand, and rock within 0.15 seconds, and automatically switch to the corresponding driving mode—just like a thousand-mile steed born knowing the way, instinctively sensing the terrain and automatically adjusting its pace. No need for the driver to stop and manually adjust, no need for professional knowledge to judge.
(Jetour Freedom)
It's just as the saying goes: you just press the accelerator, and leave the rest to Jetour XWD. No matter how deep the ravines, no matter how steep and slippery the slopes, Jetour boxy vehicles can carry you across with composure and steadily forward, letting off-road novices easily become "off-road dark horses."
(Jetour Freedom)
Steeds galloping, "Travel+" ecosystem unlocks personalized travel experiences
Since Jetour Auto launched its "Travel+" strategy in 2018, it has continuously built an ecosystem covering all travel scenarios. The "Travel+" ecosystem encompasses four dimensions: "+Goods, +Trendy Modifications, +Benefits, +Stations." To date, it has established over 3,000 Jetour stations globally, linked with 360 alliance partners, and provided one-stop travel solutions, making every trip more convenient and comfortable, and making it easier for users to realize their beautiful aspirations of galloping across the wilderness.
"+Trendy Modifications" is an important part of the "Travel+" ecosystem. The brand began deeply cultivating the trendy modification field as early as the strategy's launch, with all its models reserving multiple multi-functional expansion interfaces, offering customized side ladders, roof racks, rear storage boxes, and other rich modification parts and trendy accessories, leaving ample room for users' personalized modifications. In 2023, Jetour Auto launched China's first official modification brand, Jetour JMK, providing professional heavy-modification solutions and customized car-play services for users seeking advanced玩法, bringing a "trendier, wilder, and more fun" trendy modification experience, and fostering a vibrant全民 car-play culture with its unique modification ecosystem.
(Jetour JMK official modification expansion parts)
From the information officially released, the upcoming Jetour Traveler Steed Edition & Freedom Steed Edition will have surprises in exterior appearance. As for the design ingenuity and detail highlights, one might as well wait until the launch event on the evening of March 11 to see for themselves. What is certain is that this "Steed Edition" represents another sincere practice of official light modification, which will help users easily play with personalized expression.
(Jetour JMK official modification expansion parts)
Off-roading has never been an adventure for the few, and modification shouldn't be a toy exclusively for elites. Now there are two "steeds" before you, letting you enjoy both off-roading and modification fun—why not?
Why not tune in to Jetour Auto's new product launch on the evening of March 11? The "meeting gift" of Jetour's first new release in the Horse Year will surely be full of sincerity, letting you easily own a distinctive ride, and thereafter spur your horse onward—Jetour all the way!
