On April 15, the strategic cooperation signing ceremony between Dongfeng Aeolus and the Xiangyang Division of the Hubei Provincial Chu Super League was officially held in Xiangyang. At the ceremony, Dongfeng Aeolus was officially granted the titles of "Title Sponsor of the Xiangyang Division of the 2026 Hubei Provincial City Football League" and "Official Strategic Partner," and officially secured exclusive naming rights for the Chu Super League Xiangyang team. In the new season, the Xiangyang team will compete in the Chu Super League under the name "Xiangyang Dongfeng Aeolus Team." As the team's official designated vehicle, the Dongfeng Aeolus L8 will provide full support for the team's transportation throughout the season and will also bring multiple surprises and exclusive benefits to fans during the matches.
Since the 1980s, when Xiangyang became Dongfeng's first strategic foothold after leaving Shiyan, the two sides have stood together through more than four decades, jointly writing a profound friendship of urban development and industrial prosperity. This collaboration is not only a concrete expression of the bond between the two sides, but also Dongfeng Aeolus's heartfelt response to the public's passion for sports, and moreover a strong show of support by a central state-owned enterprise brand for the development of national sports endeavors. At the signing site, a relevant person in charge of Dongfeng Aeolus stated that the sports spirit embodied by the Chu Super League, "making sports benefit the people's livelihood," deeply aligns with Dongfeng Aeolus's brand original aspiration of "building good cars for families," solely to respond to those sincere and passionate expectations, to add a little more joy and passion to ordinary life, not judging by temporary gains or losses, but seeking only unity of hearts and efforts.
Not just the score, but the burning life deep within the city
The charm of the Chu Super League has never been only under the spotlight, but also in the rising warmth of everyday life in the streets and alleys.
Beside the breakfast stall in the early morning, the beef noodle shop owner who just got off the night shift may be replaying last night's winning goal; beside the late-night food stall, a designated driver raises a glass alone to celebrate the team's goal. On the Chu Super League pitch, there are more than 800 players from all walks of life. They take off their work clothes and put on their jerseys, for nothing else but that pure joy of being able to run freely.
The steam rising from the snack stalls at the sidelines, the passionate shouts of the fans, the bustling crowds at the trunk markets... These scenes of life full of Jing-Chu regional characteristics are the most moving foundation of the Chu Super League, and also the most vivid reflection of Dongfeng Aeolus's philosophy of "building good cars for families" — a so-called good car is simply one that can steadily carry people forward toward their own lives and passions.
Full-course support and the love of all people, the journey on the green pitch is within reach
Full sprint on the field, reassuring support off the field, and beyond the stadium, a football carnival shared by all. As the official designated vehicle of the Xiangyang Dongfeng Aeolus Team, the Dongfeng Aeolus L8, with all-around class-leading product strength, becomes the team's exclusive "mobile recovery cabin." The Aeolus L8 is equipped with the segment-leading five luxury features: cloud-soft large sofa, entertainment ceiling screen, central heating and cooling box, aviation small table, and 19-speaker WANOS panoramic sound system, quickly relieving players' post-match fatigue, creating a quiet and reassuring rest space for the players, and making every journey calm and comfortable.
At the same time, Dongfeng Aeolus deeply integrates brand experience into the entire match cycle, allowing the passion of public football to permeate every detail inside and outside the stadium. Dongfeng Aeolus has always believed that car manufacturing is about creating a reassuring and comfortable travel life for countless families, while football is a shared language of love for all people; both carry people's common yearning for a better life.
Connecting with users through passion, accompanying every wonderful journey
For a long time, Dongfeng Aeolus has always practiced the responsibility and commitment of a central state-owned enterprise. From deep integration with national table tennis IP cooperation to being a four-time champion in CTCC & CEC, from joining hands with marathon champion Feng Peiyou to collaborating with the national sports IP Chu Super League... Every crossover collaboration is Dongfeng Aeolus using the spirit of sports as a bond to deeply connect with the people's passions. This title sponsorship of the Chu Super League Xiangyang team is both a tribute to this city of chivalry and a new chapter of moving forward side by side with countless families.
As the core force of Dongfeng's independent passenger vehicles, Dongfeng Aeolus has always practiced the brand mission of "building good cars for families," committed to creating quality vehicles for mainstream families that are affordable and reassuring to use. In the future, Dongfeng Aeolus will continue to refine its products and services, join hands with the Xiangyang Dongfeng Aeolus Team to gallop across the green pitch, share passion with countless fans, and accompany more families on every wonderful stretch of their life journey.
