On December 18, BYD and Fosun officially signed a global long-term strategic cooperation memorandum at the Alps International Resort in Taicang, Jiangsu. Based on their respective core strengths in green mobility, intelligent manufacturing, tourism and vacation, and the family consumption ecosystem, the two parties will carry out in-depth coordination across their full brand matrices to jointly build an integrated "mobility + vacation" ecosystem.
Li Yunfei, General Manager of BYD Group's Brand and Public Relations Department, and Bao Jiangjun, Fosun Global Partner and CEO of Fosun Tourism Group, signed the cooperation memorandum on behalf of both parties.
According to the agreement, the two parties will use "mobility + vacation" as the entry point and build a win-win ecosystem around dimensions such as ecosystem interconnection, product innovation, and global expansion. Relying on more than 70 high-end vacation destinations operated by Fosun Tourism Group in more than 40 countries and regions worldwide, the two parties will jointly create an exclusive benefits system for BYD's more than 15 million car owners globally and Fosun Tourism Group's 20 million members on the Fosun Travel Club platform, promoting deep interconnection between their ecosystems.
Fosun Tourism Group will fully introduce flagship models from BYD's entire brand lineup at its vacation destinations, including Dynasty, Ocean, the personalized brand Fangchengbao, the luxury brand Denza, and the high-end brand Yangwang. Based on local natural and cultural resources, they will jointly develop customized premium vacation routes to extend users' on-location exploration experience. Through the deep integration of "high-end mobility + on-location exploration," they will further extend users' vacation radius and create a more immersive and richer experience. At the same time, the two parties will empower each other globally to support each other's overseas expansion and international operations.
This cooperation marks a strategic synergy between the two parties in global operations and user ecosystem development. Li Yunfei, General Manager of BYD Group's Brand and Public Relations Department, pointed out: "As two industry leaders based in China and positioned globally, the cooperation between BYD and Fosun is of milestone significance. In the future, both parties will continue to deepen resource complementarity and capability coordination, achieve resource complementarity and mutual empowerment globally, promote the integration of green mobility and high-quality lifestyles, create a more sustainable and beautiful life experience, and bring green better living to more users!"
Bao Jiangjun, Fosun Global Partner and CEO of Fosun Tourism Group, said: "Fosun and BYD are highly aligned in terms of user ecosystem and global layout. As emotional value increasingly becomes an important factor influencing consumer decisions, the competitiveness of tourism and vacation products is extending from a single destination to a richer and more three-dimensional experience system. This cooperation will not only further enhance the overall quality experience of both parties' users during their journeys, but also bring new breakthroughs in member operations, product innovation, and ecosystem co-building."
This strategic cooperation is not only an important step in the two parties' globalization process, but also demonstrates the positive stance of Chinese enterprises in international coordination and ecosystem innovation, helping Chinese brands strengthen their advantages and scale new heights, while continuing to rise in the global value chain.
