In May 2025, FAW Toyota achieved a 24% year-on-year increase with monthly sales of 68,127 units, extending its positive growth record once again after a 9.6% year-on-year increase in the first quarter and a 32% year-on-year increase in April. Among them, sales of electrified models reached 32,868 units, accounting for 48%, while sales of high-end models based on the TNGA-K platform and above reached 41,616 units, accounting for 61%, demonstrating strong market competitiveness. Even more noteworthy is that on May 16, FAW Toyota's 12 millionth complete vehicle officially rolled off the line at its new energy plant, marking another new development milestone for this joint venture automaker.
In May, FAW Toyota carefully planned an in-depth media test drive event for the all-new bZ5. The test drive route extended from Beijing's core area to Jinshanling Aranya, passing through the capital's most vibrant trendsetting landmarks and the spiritual and cultural landmarks of contemporary youth. The entire route covered diverse road conditions including urban congested sections, expressways, national highways, and winding mountain roads, and also included extreme subject tests at a closed venue, comprehensively covering users' travel scenarios. Through immersive experiences, media reporters gained a deep perception of Toyota's world-leading safety standards, the excellent driving and handling quality brought by the e-TNGA architecture, and the intelligent driving ecosystem built by the Momenta 5.0 advanced intelligent driving system and the TSS intelligent safety system, thereby fully unlocking the diverse charm of the bZ5 as a benchmark model in the era of intelligent electrification.
During this test drive event, the outstanding performance of the bZ5 further strengthened the media's understanding of it. Its intelligent system demonstrated extraordinary wisdom, making precise decisions without error and responding quickly and sensitively, while also ensuring absolute safety during driving. The design of the intelligent cockpit inside the vehicle pushed the comfort experience to a new height, and these characteristics almost became the consensus of all participants. As a result, the media unanimously gave high praise, believing that the bZ5 represents a brilliant counterattack launched by a joint venture automaker amid the wave of new energy and intelligent transformation.
The bZ5 is not merely a model, but also carries FAW Toyota's deep expectations for the era of intelligent electrification. Looking ahead, FAW Toyota is determined to become a model of "new joint venture strength," relying on "strict Toyota standards" and "outstanding industrial chain integration capabilities" to strive to provide customers with more outstanding products like the bZ5. This is exactly the satisfactory answer sheet that FAW Toyota is delivering to the market against the backdrop of the new era of intelligent electrification.
The achievement of the 12 millionth vehicle milestone profoundly interprets FAW Toyota's long-termism in its commitment to quality. In the 2025 first-quarter evaluation of three-year value retention rates for Chinese automobiles released by the Automotive Branch of the China Council for the Promotion of International Trade, the Avalon ranked first in its segment with 53.20%, and the Crown Kluger ranked first with 61.91%, once again claiming the championship in their respective market segments, confirming the "enduring value" unique to Toyota products. This protection of asset value across cycles not only stems from the hard product strength forged by the QDR standards—high Quality, high Durability, and high Reliability have been integrated into the DNA of every model—but also benefits from the "value management" philosophy that the company has always adhered to. In the face of the chaotic price wars in the industry, FAW Toyota insists on not participating in short-term vicious competition, but instead drives value upgrading through technological innovation by building a quality assurance system covering the entire lifecycle of vehicle purchase, use, and trade-in. This adherence to long-termism makes every product a solid carrier for preserving and increasing users' asset value, and further demonstrates the responsibility that a leading automaker should shoulder.
Standing at the new starting point of 12 million vehicles, FAW Toyota is accelerating its comprehensive transformation toward the era of intelligent electrification through the dual-driven approach of technological breakthroughs and user-centric thinking, continuing to lead the industry's high-quality development.
