On August 8, 2026, the Avatr 07L, positioned as a smart and beautiful large five-seat luxury pure electric SUV, officially landed on the national market. The new car offers three configuration versions: Elite pure electric, Max+ pure electric, and Ultra tri-motor pure electric, with limited-time purchase benefit prices dropping to 219,900 to 269,900 yuan. The brand simultaneously released 9 major limited-time purchase benefits, with a combined benefit value of up to 61,000 yuan. The three models have clear gradients, precisely matching family consumers with different budgets and different vehicle usage needs.
As one of the first production models to come factory-equipped with Huawei Qiankun Intelligent Driving ADS™ 5, the Avatr 07L achieves "full advanced intelligent driving available upon delivery," with no need to wait for OTA upgrades. Relying on a triple technological foundation of LiDAR hardware, tens of billions of kilometers of real-road-condition data, and the new-generation WEWA 2.0 algorithm, the new car opens up full-scenario intelligent assisted mobility, balancing the space practicality of family travel with cutting-edge intelligent technology, and precisely entering the mainstream 200,000-300,000 yuan pure electric family SUV segment.
According to brand disclosures, the new car began presales on July 17 and, after three weeks of market warm-up, received a massive number of orders. Its accessible pricing and standard advanced intelligent driving across the entire lineup are the two core highlights that won over consumer groups. Multiple benefits are not restricted by trim level; whether it is a family buying a new energy vehicle for the first time or an existing owner planning to add or replace a vehicle, all can enjoy the same purchase advantages.
Future aesthetics exterior + flexible large five-seat space, balancing both family use and individuality
The Avatr 07L takes "belongs to the family, and also belongs to me" as its core product proposition, breaking out of the rigid design framework of traditional family SUVs and using original future aesthetics to balance personal aesthetic pursuit with the entire family's vehicle needs.
The body adopts a 532 golden ratio body architecture, with overall lines tall, straight, and stretched. The iconic butterfly-wing front face shape offers maximum recognizability, while the minimalist technological light group balances visual beauty with nighttime lighting safety. Paint colors include five natural-series options: String Moon Silver, Desert White, Ink Black, Rock Gray, and Star Purple, adapting to different consumers' aesthetic preferences.
At the cockpit level, the new car innovatively features dual-side ultra-clear electronic exterior rearview mirror screens, with a visible range more than 50% wider than traditional rearview mirrors, greatly eliminating driving blind spots. In scenarios such as rain, snow, nighttime, and high-speed overtaking, it can more clearly observe road conditions around the vehicle body and proactively avoid visual hazards. Spatial layout is one of the vehicle's core advantages. All seats in the vehicle can be folded flat independently, and the cockpit and trunk space support free combination and adjustment. For daily supermarket shopping, nearby camping, long-distance family trips, and other scenarios, it can flexibly balance passenger and storage needs. The model adheres to a large five-seat layout, abandoning the cramped third row and devoting all cockpit space to front and rear passengers, with ample headroom and legroom, making long rides less likely to cause fatigue.
Huawei Qiankun full-stack technology empowerment, ADS™ 5 intelligent driving creates all-scenario travel safety
The Avatr 07L's greatest differentiated competitiveness lies in the standard full Huawei Qiankun Intelligent Driving ADS™ 5 system across the entire lineup. Users can unlock all advanced assisted driving functions as soon as the new car is delivered, without extra paid options and without waiting for later OTA pushes. The entire intelligent driving system relies on the triple advantages of top-level perception hardware, massive real-world road test data, and a new-generation AI algorithm architecture to build an intelligent travel experience far beyond its class.
The new car is equipped across the lineup with Huawei Qiankun's self-developed new-generation dual-optical-path image-level LiDAR. Its 896-line specification is the highest level among current global production models. The original "integrated dual-focus" dual-optical-path design achieves simultaneous precise capture of near and far road conditions. The wide-angle unit covers the entire road ahead of the vehicle, while the telephoto unit locks onto distant subtle obstacles. Simultaneous imaging from both optical paths forms a picture-in-picture perception image. Even in nighttime high-speed driving environments, the radar can stably identify low obstacles only 14 centimeters high from 120 meters away, and can capture and warn in advance of hard-to-notice road risks such as traffic cones, gravel, and small animals. The vehicle is equipped with 27 high-performance sensors, building a multimodal fusion perception network with the LiDAR. Visual and radar signals verify each other in both directions, and under harsh conditions such as strong light, heavy rain, and backlight, perception stability remains superior to human eyes.
As of the launch event, the cumulative assisted driving mileage of Huawei Qiankun ADS series exceeded 13.7 billion kilometers, with a data volume steadily ranking first in the domestic industry. Massive road test materials cover all types of travel scenarios, including urban main roads, narrow alleys, highways, rural dirt roads, internal park roads, roundabouts, and underground garages. Real road conditions continuously train and iterate the algorithm model, and the system has formed mature judgment logic for distinctive domestic road conditions such as pedestrians, non-motor vehicles, and mixed traffic at intersections. The longer the vehicle is used, the smoother the intelligent driving response to road conditions becomes.
ADS™ 5 is equipped with the all-new WEWA 2.0 autonomous driving AI agent architecture, divided into two core modules: the cloud world engine and the vehicle-side world behavior model, comprehensively improving the intelligence level of assisted driving. The cloud introduces a multi-agent group game mechanism, increasing simulation game intensity by 10 times, while online reinforcement learning efficiency also increases tenfold; the vehicle side pioneers defensive driving logic based on safety risk fields, directly reducing the probability of the vehicle predicting and avoiding collision risks by 50%.
In the face of high-frequency complex urban road conditions such as unprotected left turns, two-way meetings on narrow roads, pedestrians suddenly emerging, and electric bikes weaving at will, the system can predict the movements of surrounding traffic participants in advance and proactively complete operations such as deceleration, avoidance, and lane adjustment, with driving logic calm and smooth, comparable to a seasoned veteran driver. At the same time, intelligent driving functions achieve full-domain coverage. On highways and urban roads, NCA navigation assist can be activated with one click; the new car is also among the first models equipped with RCA roaming cruise assist. Without setting a navigation route, assisted driving can be directly activated on rural paths, park roads, and ordinary urban streets, saying goodbye to navigation restrictions. Daily commuting and leisure drives can both rely on intelligent driving to reduce driving fatigue.
At present, advanced intelligent driving in 200,000-300,000 yuan pure electric SUVs is mostly optional, while the Avatr 07L comes standard across the lineup with the full version of Huawei Qiankun ADS™5, ready to use upon delivery, forming a unique competitive advantage. The new car balances good looks, large family space, and all-scenario safe intelligent driving. Combined with high purchase benefits, its comprehensive strength is outstanding. The brand will continue to work with Huawei Qiankun to iterate intelligent technology and promote the popularization of advanced intelligent driving. This car fills the gap in the 200,000-300,000 yuan price range for large five-seat SUVs with standard advanced intelligent driving. With a limited-time price starting at 219,900 yuan and benefits of up to 61,000 yuan, it lowers the threshold for entering high-end pure electric vehicles and may drive upgrading in the segment.
