On September 28, 2026, the Luxeed RX, HIMA's first SUV named with an X, was officially launched. The shared optical path in-cabin LiDAR version is priced from 259,800 yuan, and the L3 autonomous driving architecture version is priced from 319,800 yuan. Customers who place an order immediately can enjoy car purchase benefits worth up to 40,500 yuan.
The Luxeed RX is born for driving and built for value. It is equipped with the Huawei Tuling platform specially tuned for driving control, the ALPS healthy cockpit, and the Huawei terminal-exclusive HarmonyOS cockpit, and debuts Huawei's Jujing battery platform "black box" technology; it features million-level chassis hardware such as virtual kingpin four-ball-joint all-aluminum double wishbones, tuned under the leadership of the world's top tuning masters; it is the only model in HIMA's 300,000-yuan class equipped with an L3 autonomous driving architecture design, and also comes with innovative technologies and flagship foundational technologies such as intelligent wrap-around seats, an intelligent constant-temperature refrigerator, an electric partition sunshade, and dual-eye rearview mirrors, defining new driving pleasure with technology and subverting imagination for mobility.
Yu Chengdong, Huawei's Executive Director, Chairman of the Product Investment Review Committee, and Chairman of the Terminal BG, said that the Luxeed RX is the only model in HIMA's 300,000-yuan class equipped with an L3 autonomous driving architecture design, and is also the best-driving car HIMA has produced to date.
Yin Tongyue, Chairman of Chery Automobile Co., Ltd., said that since Luxeed launched its Brand 2.0 strategy, it has achieved three major breakthroughs in intelligent manufacturing, products, and scale, and cumulative deliveries across the entire lineup are about to exceed 200,000 units. In the intelligent era, Luxeed aims to become the ultimate driving control intelligent agent, using hardcore technology and innovative technology to push both the "luxury car that is great to ride in" and the "performance car that is great to drive" to the extreme. The Luxeed V9 pushes "loving to ride in a car" to the extreme and has held the top spot in MPV sales for two consecutive months; the Luxeed RX pushes "enjoying driving" to the extreme, specially built for people who enjoy driving pleasure and love to drive, offering an intelligent and easy-to-drive vehicle, truly achieving driving pleasure equality through technology; the refreshed Luxeed R7 has been launched with 500 million yuan invested in research and development, achieving 8 core upgrades, creating the best choice for family SUVs in the 250,000-yuan class.
With top-tier materials, a top-tier platform, and top-tier power, the Luxeed RX sets a new benchmark for driving control among new energy SUVs
At the Zhejiang International Circuit, the Luxeed RX set the fastest lap record for a mass-produced SUV from a Chinese brand with a time of 01:43.210.
The Luxeed RX is born with a "good foundation." In terms of materials, high-strength steel and aluminum alloy account for 90.5%, the lightweight coefficient is 1.53, and the vehicle's torsional rigidity is 51,040 N·m/deg, laying a solid foundation for excellent handling.
In terms of body structure, the front cabin comes standard with an integrated die-cast aluminum alloy triangular beam and shock towers; 2 pieces of 2400MPa + 4 pieces of 2200MPa side door anti-collision beams, a nine-grid aluminum sill beam, and a double-layer A-pillar and B-pillar design, combined with Luxeed's industry-first electromagnetic thermally controlled die-cast rear floor, balancing ultimate driving control and all-dimensional safety. At the same time, 8 innovative applications of magnesium alloy materials in the cabin further reduce weight, and together with the front-steel rear-aluminum body design, achieve a nearly 50:50 axle load ratio.
The top-tier platform brings extreme performance. The Luxeed RX is equipped with virtual kingpin four-ball-joint all-aluminum double wishbones + five-link independent suspension, and also features dual-chamber air suspension and dual-valve continuously variable damping shock absorbers, front six-piston fixed calipers, FNC ventilated brake discs, and other million-level hardware configurations. It can achieve 0-100 km/h acceleration in 3.6 seconds, 100-0 km/h braking in 32.4 meters, and a sports-car-level steering ratio of 12.9, accelerating quickly, braking firmly, and turning steadily.
The entire lineup is equipped with the Huawei Tuling platform specially tuned for driving control, debuting multi-intent torque vector control intelligent torque distribution, and can pass a slalom test at 92.7 km/h. In addition, the Luxeed RX's acceleration response, braking response, suspension stiffness, steering effort, and more are all meticulously tuned by top chassis masters, making it HIMA's best-driving car.
Top-tier power lets you fully enjoy pure driving pleasure. The Luxeed RX is equipped with the Huawei DriveONE 800V high-voltage silicon carbide power platform, debuting a specially customized front electric drive paired with a flagship permanent magnet synchronous rear electric drive motor, delivering strong power and ultra-high efficiency. Previously, the Luxeed RX completed a 251 km/h high-speed ring lane-change challenge, verifying the vehicle's extreme dynamic performance.
It is worth noting that the Huawei Jujing 800V high-voltage battery platform adopted by the Luxeed RX offers an optional 100kWh ternary lithium battery, with CLTC comprehensive range up to 852 km, and fast charging from 30% to 80% takes only 15 minutes. It debuts Huawei's Jujing battery platform "black box" technology, with stable and reliable data in extreme scenarios, and can actively detect and remind of risks such as flooding and undercarriage scraping. Under a stringent test environment exceeding national standards, the Luxeed RX successfully passed a four-stage serial challenge of flooding, undercarriage scraping, pinch collision, and needle puncture, balancing explosive power, endurance, and safety.
HIMA's only 300,000-yuan-class model equipped with an L3 autonomous driving architecture, welcoming the L3 autonomous driving era in advance
The Luxeed RX has obtained an L3 autonomous driving road test license and is the only car in HIMA's 300,000-yuan class equipped with an L3 autonomous driving architecture. Full-link redundancy is both a ticket to the L3 era and double insurance for autonomous driving. In terms of hardware, the vehicle is equipped with 38 integrated perception sensors, an 896-line dual-optical-path image-grade LiDAR and 3 high-precision solid-state LiDARs, and also offers an optional shared optical path in-cabin LiDAR solution, safeguarding travel safety with all-dimensional perception.
In terms of active safety, the Luxeed RX is equipped with the all-dimensional collision avoidance system CAS 5.0, featuring ultra-comprehensive perception capabilities across all time domains, all directions, all targets, all speeds, all weather, and all scenarios.
Born for driving, an all-sensory driving experience creates an ultimate self-pleasing high-quality travel experience
Driving pleasure also lies in an all-sensory driving experience. The Luxeed RX adopts a flying-wing cockpit design and is equipped with technology configurations such as a 26-inch ultra-high-definition HUD display and a four-way follow-up central control screen, with information arranged in an orderly manner and bringing an ultra-large field of view. The innovative dual-eye rearview mirror combines a physical rearview mirror and an electronic rearview mirror, making the rear view clearer.
The innovative intelligent wrap-around seats have built-in 98 high-precision sensors and 27 massage and adaptive airbags, which can precisely perceive the human body's contours and actively fit in an instant, bringing intelligent adaptation for a thousand people and a thousand chairs, and also feature functions such as 16-point massage and active side wing support technology. Both the seats and door panels use soft leather wrapping, and the headliner is microfiber suede, fully displaying a premium texture.
In addition, the front dual zero-gravity seats and the ultra-large second-row seating space provide comfortable seating. Knockknock makes front and rear item retrieval more convenient, and the vehicle has 32 storage spaces and a 622L trunk, easily accommodating travel needs. The intelligent constant-temperature refrigerator has a double-door design and adopts a large-displacement compressor and long-acting coolant, keeping cold even when power is off. In terms of quietness and comfort, the electric partition sunshade adopts a "sandwich" sunshade design, optimizing headroom while providing heat insulation, sun protection, and sound insulation, and is embedded with silver ions for antibacterial and anti-mold properties; 8 pieces of double-layer laminated soundproof glass throughout the vehicle block noise, bringing quietness beyond million-yuan luxury cars.
The Luxeed RX has won the first certified all-domain antibacterial vehicle certificate from the China Automotive Engineering Research Institute and certificates from CATARC for zero-benzene vehicle, zero-formaldehyde vehicle, and allergy-friendly cockpit. The entire lineup comes standard with the HarmonyOS ALPS five-star healthy cockpit, equipped with a negative oxygen ion generator and MOFs adsorbable and degradable materials, actively adsorbing and decomposing harmful substances such as aldehydes and odors.
Extreme supercar design creates dynamic aesthetics, offering six exterior colors and four interior colors
The Luxeed RX reconstructs SUV design aesthetics, creating a wide-body low-slung stance through designs such as a 1.26 supercar-level width-to-height ratio, making the body more stable. There are 10 aerodynamic ducts throughout the vehicle, balancing low wind resistance and high downforce. At the same time, the exclusive flying-wing aerodynamic design and large active diffuser bring a ground-hugging, swift driving experience. In addition, the Luxeed RX adopts ultra-wide front 255mm and rear 275mm mixed tires, gripping firmly, turning accurately, and stopping steadily.
The Luxeed RX is offered in six configuration versions, with six exterior colors including Morpho Blue, Star Rose Pink, Titanium Space Silver, Aurora Green, Obsidian Black, and Warm Cloud White, and four interior colors including Red Shadow White, Flash Gold Black, Warm Sand Brown, and Red Tea Orange, along with multiple personalized wheels to meet users' diverse needs.
Place an order for the Luxeed RX immediately and enjoy car purchase benefits worth up to 40,500 yuan, including a limited-time half-price option for the Aurora Green and Star Rose Pink exterior colors worth 4,000 yuan; a subsidy of 21,000 yuan for the ADS advanced function package; a subsidy of 6,000 yuan for the ADS enhanced version advanced function package; assistance driving worry-free service benefits worth 4,000 yuan; a free one-month trial of the ADS enhanced version advanced function package; a delivery gift package worth 1,500 yuan; a 10,000 yuan subsidy for HIMA car owners adding to or replacing their purchase; and a limited-time 5-year low interest rate, with a minimum down payment starting from 0 yuan and an annualized rate as low as 1.79%.
As HIMA's first SUV named with an X, the Luxeed RX combines supercar stance, excellent handling, and cutting-edge intelligent technology, setting a benchmark for driving control among new energy SUVs with class-leading hardcore strength. The arrival of the Luxeed RX will improve the brand's product matrix, further enhance market competitiveness, and bring users high-value products beyond imagination.
