【Car Media | New Car】On March 1, which coincided with the second day of the second lunar month, the traditional "Dragon Raises Its Head" festival, FAW-Volkswagen chose to launch the all-new Tayron L at Mount Tai, the first of the Five Great Mountains. It is clear that this move carries FAW-Volkswagen's strategic intention of "ascending high and setting a benchmark." Under the title of "leader of intelligent fuel vehicles," the new car offers three powertrain configurations, 300TSI, 330TSI, and 380TSI, across 3 models, with an official guide price starting at 207,900 yuan, and optional City package with rich comfort features and Easy package with driver assistance functions. Those who purchase the all-new Tayron L now will also enjoy a one-price full-payment offer starting at 176,900 yuan. With this launch, the all-new Tayron L stands head and shoulders above the market in the intelligent transformation of fuel vehicles.
From 2018 to now, after six years of accumulation, FAW-Volkswagen's SUV family has built the industry's most complete fuel and electric product matrix with nearly 2 million units in sales. With the launch of the all-new Tayron L this time, to thank tens of millions of users for accompanying it along the way, and on the occasion of the renewal of the star SUV all-new Tayron L, FAW-Volkswagen also released a new IP, "Explore the Mountains and Encompass the Peaks," and introduced a launch benefits package for the all-new Tayron L, covering the entire user journey from viewing, purchasing, using, to trading in a car, with a total value of more than 50,000 yuan, full of sincerity.
"Three-Step Roadmap for Fuel Vehicles" intelligent driving roadmap opens a fully intelligent era
In response to users' eager expectations for the development of intelligent driving in fuel vehicles, FAW-Volkswagen has formulated the industry's first "three-step" intelligent driving roadmap for fuel vehicles, fully opening the intelligent era. The first step, which is the current intelligent driving 1.0, popularizes core high-level intelligent driving functions for fuel vehicles, covering 95% of highway sections and 90% of urban sections nationwide; the second step, in the 36th week of this year, will start intelligent driving 2.0, realizing end-to-end large-model deployment on vehicles, covering 100% of highway sections and 95% of urban sections nationwide, ensuring intelligent driving equity for fuel vehicles; the third step, in 2026, will start intelligent driving 3.0, with intelligent driving functions covering 100% of highway sections and 100% of urban sections nationwide. Whether on highways or in urban areas, all road conditions can be handled, bringing users a safe, comfortable, and efficient travel experience.
The "leader of intelligent fuel vehicles," the all-new Tayron L, is precisely FAW-Volkswagen's answer for the first stage of the "three-step" strategy for fuel vehicles. With breakthrough innovations in multiple aspects including intelligent driving, intelligent cockpit, safety performance, handling experience, design, and space, it breaks the limitations of fuel vehicles in the intelligent field.
Leader in intelligent driving for fuel vehicles: intelligent driving must be practical and daring to use
The all-new Tayron L has teamed up with Zhuoyu Technology (formerly DJI Automotive) to create the IQ. Pilot high-level intelligent assisted driving solution based on the "9V5R12U" intelligent perception hardware, with "practical" and "daring to use" as the standards. Its inertial navigation dual-camera, which simulates human eyes, can easily identify road conditions and realize core intelligent driving functions commonly used by users, such as intelligent lever lane changing, intelligent response to cutting in, and intelligent automatic parking. For example, at a speed of 80 km/h, intelligent lane keeping can stably pass through large-radius curves; the intelligent obstacle avoidance function can automatically evade laterally when a large vehicle is close; when someone cuts in during congested sections, intelligent response to cutting in can automatically decelerate or brake to a stop, freeing the driver's feet.
The intelligent driving solution of the all-new Tayron L allows fuel vehicle users to enjoy an unprecedented sense of driving relaxation.
Intelligent driving must not only be practical, but also make users dare to use it. FAW-Volkswagen has incorporated intelligent driving testing into Volkswagen's extremely stringent testing system, with extreme optimization to ensure functions are reliable before delivery to users. The intelligent driving solution of the all-new Tayron L has undergone certification over a mileage of 150,000 kilometers and continuous redundant testing of power and steering control for more than 1,500 days, covering all extreme operating conditions. Undoubtedly, the "extremely stringent, high-standard" approach that the Volkswagen brand is proud of will be passed on in the field of intelligent driving.
Leader in intelligent cockpits for fuel vehicles: the intelligent cockpit must be easy to use and desirable to use
Based on the concepts of "easy to use" and "desirable to use," the intelligent cockpit of the all-new Tayron L is centered on a 5 + X multi-screen, multi-mode interaction system. Among them, "5" refers to 5 screens, including a 15-inch 2K central control screen and an 11.6-inch front passenger entertainment screen, paired with a rich in-car entertainment ecosystem, agile and in harmony; in addition, the 10.25-inch full digital LCD instrument cluster can realize AR real-scene navigation, integrating navigation information with the real road surface, making driving more focused; the head-up display HUD is safe and easy to use; the touchable light wheel intelligent control knob makes adjusting volume and switching driving modes more convenient.
"X" represents the all-new Tayron L's various interaction methods with the vehicle, including lighting, sound, voice, and mobile phone connectivity, providing users with all-round intelligent in-cabin services. Among them, in terms of sound interaction, the all-new Tayron L is equipped with a Harman Kardon audio system, which not only has 12 speakers, but also integrates a newly developed surround sound algorithm, bringing users a hall-level auditory feast. Voice-controlled car operation is also very practical. The voice assistant, deeply cooperated with iFlytek, has a high recognition rate, understands dialects, responds quickly, and has more than 400 car control skills; at the same time, its self-developed voice large model is also deeply integrated with the currently popular Deepseek, not only making the intelligent cockpit smarter and allowing free conversation, but also understanding users better.
Safety leader: investment in safety is regardless of cost
Safety is the foundation of a vehicle and also Volkswagen's consistent bottom line. The all-new Tayron L not only follows C-NCAP and C-IASI industry standards, but also implements Volkswagen's more stringent internal system standards. It has 13 active safety black technologies, from identifying ghost probes to predicting door-opening kills, from intelligent speed limiting to fatigue monitoring, building a "foresight protection network" for drivers and passengers to minimize the occurrence of collision accidents.
The body of the all-new Tayron L uses more than 80% high-strength steel and 28% hot-formed steel. The proportion of hot-formed steel reaches the level of C-class cars, ensuring that the roof can withstand pressure exceeding 4.5 times the vehicle weight.
In summary, with its stringent safety standards and technological innovation, FAW-Volkswagen conveys a firm belief to the market: under any circumstances, safety is always the most important. This persistent pursuit of safety regardless of cost is not only a technological breakthrough, but also respect for and protection of every driver and passenger.
Appearance leader: dual-face styling, a crush at first glance
In terms of exterior styling, to meet the diverse aesthetic needs of today's users, the all-new Tayron L offers two front-face designs. Among them, the front face of the Fashion edition features a square and regular intake grille, supplemented by an arched lower skid plate with clear edges and sturdy lines, giving the overall appearance a stronger off-road character. In comparison, the R-Line Sport edition adopts the brand's iconic mesh, high-gloss black, large-size grille, which complements the exaggerated aerodynamic air curtains on both sides, giving the vehicle a sharper temperament and fully highlighting its personalized sporty style.
In terms of body color, the all-new Tayron L pioneeringly constructs a "geographic aesthetics" color system, with a "6+1 color philosophy," condensing the essence of China's landforms. Among them, Yadan Cyan and Meiji Blue are both colors adopted for the first time by the Volkswagen brand in China.
Space leader: no need to compromise, class-leading comfort
In terms of space, the wheelbase of the all-new Tayron L has been extended to 2,791 mm. The excellent wheelbase-to-length ratio brings a surprising "space utilization rate." The second-row legroom and headroom are both clearly ahead of competitors in the same class. Combined with the lowered height of the second-row floor, passengers on both sides of the second row can freely cross their legs, and the middle passenger can also have a comfortable ride and get in and out experience, with no need to compromise.
In terms of comfort experience, the all-new Tayron L is equipped with cloud-feel seats specially developed for Chinese users, with seat softness increased by 36%, allowing complete relaxation when sitting down. In addition to softness, the cloud-feel seats also feature the same ergonomic seat design as the Audi A8, providing differentiated customized support for 17 different body parts from the backrest to the thighs, so that even long-distance driving does not feel tiring, allowing more users to experience class-leading comfort.
Handling leader: the soul of "German flavor," stable as Mount Tai
Handling is the soul of a vehicle and also a belief engraved in the genes of the Volkswagen brand. China has a vast territory and varied landforms. In order to provide the best driving control experience across the country, the all-new Tayron L underwent 7 rounds of chassis tuning exclusively for China. With performance gradually optimized throughout the entire development process, it ensures solid and stable performance under different road conditions. Even at a high speed of 200 km/h, the vehicle will not feel floaty.
In addition, driving texture is closely related to the steering system. The Sino-German engineering team of FAW-Volkswagen also developed a localized steering matching solution for the all-new Tayron L. After 2 winters and 2 summers and 5 rounds of optimization and adjustment, more than 1,000 control parameters were precisely calibrated, achieving "millimeter-level steering precision," making the vehicle "point where you aim," and making users fall in love with handling from then on.
Leader of intelligent fuel vehicles: for joint-venture intelligence, look to Volkswagen
Six years of R&D accumulation, tens of billions in strategic investment. While accelerating its layout in new energy, FAW-Volkswagen's Volkswagen brand, in the fuel vehicle field, also does not fear technical barriers and steps in personally, fulfilling its solemn promise to more than ten million potential fuel vehicle users each year: respect every choice, satisfy every need, and protect every journey of users' travel. The all-new Tayron L equipped with a high-level intelligent driving system is precisely a representative work of breakthroughs in intelligent technology for fuel vehicles and steadfast commitment to users, and fully deserves the title of "leader of intelligent fuel vehicles."
Standing at the summit of Mount Tai, the launch of the all-new Tayron L is not only a product iteration, but also a declaration of reconstructing the value system of fuel vehicles. When the industry focuses on the transition to electrification, Volkswagen proves with its "fuel-electric dual intelligence" strategy that on the intelligent track, fuel vehicles can also become game changers. This mid-size SUV, carrying German craftsmanship and local wisdom, is reshaping the value benchmark for joint-venture intelligent vehicles. The all-new Tayron L has now fully arrived at FAW-Volkswagen authorized dealerships nationwide, and the Tayron Shared Edition has also begun sales. Users are welcome to visit stores for appreciation.
