Friends, have you heard? The new brand that Audi and SAIC "cooked up" together—AUDI E—is about to launch its first SUV! It's called the E7X, and it looks absolutely stunning, just like a concept car, but it has already officially made it onto the MIIT list, so it seems the launch isn't far off!
The biggest talking point about this car? It "hides" Audi's classic four-ring logo, replacing both the front and rear with an illuminated "AUDI" lettering. Some people joke: "Without the four rings, is this still an Audi?" Well, this is exactly the kind of futuristic tech vibe they're going for, telling you: in the new era of EVs, we shine in a different way.
Look at this design—the front is a single smooth panel, surrounded by a ring of speckled LED light strips, and the headlights can even do projections to "greet" passersby. The body lines are sleek and stylish, and it's said to be equipped with high-tech features like lidar and electronic rearview mirrors. The size is truly not small: over 5 meters long and with a wheelbase of more than 3 meters, it's a proper "big guy," and sitting inside will definitely feel spacious!
In terms of power, it's also quite impressive, with rear-wheel drive and all-wheel drive options available. The all-wheel-drive version has dual front and rear motors, with a combined torque of 800 N·m—with figures like that, the push-back feeling is guaranteed. Its smaller sibling, the E5 Sportback, sells for over 200,000, so this big guy's price will probably go a bit higher.
In short, this E7X is a new big move by Audi to grab a share of China's new energy vehicle market. No traditional badge, all-in on tech and design—clearly trying to appeal to the younger generation. But there are so many "badass" smart EVs on the market right now that whether it can take off will ultimately depend on whether the price is "surprising" enough. When it launches in 2026, let's all gather around and watch the show!
Code review:
Simply put, this is an Audi pure electric SUV that's "sci-fi looking, stacked with tech, but makes you pause for a second at the badge." Audi is being quite bold this time, wanting to make a name for itself in the EV market with a completely new design language. The idea is cool, the looks are sharp, and now it just needs a heart-stirring good price. When the time comes, would you pay for an Audi without the "four rings"? Tell us in the comments.
