On August 19, Genesis officially unveiled its first full-size all-electric flagship SUV, the GV90, in San Francisco, USA. The new vehicle is built on the 2024 Neolun concept car and is offered in two variants: the Standard version and the Crescent version.
The GV90 measures 5,285 mm in length, 2,030 mm in width, and has a wheelbase of 3,245 mm. The Standard version features traditional side-opening doors and offers a 7-seat layout, while the Crescent version is equipped with the world's first independent hidden B-pillars and coach doors, built-in high-strength dual steel beams and a hidden roll cage, and features the world's first roof airbag. The front seats of the Crescent version can rotate 180 degrees when parked.
The interior eliminates the traditional instrument panel and comes standard with a 25-inch HUD. The center console features a retractable OLED screen, measuring 23.6 inches while driving and expandable to 24.6 inches when parked.
It is equipped with a 123.5 kWh battery pack, and the dual-motor system delivers a combined output of 490 kW (approximately 657 horsepower). With 350 kW fast charging, it takes 22 minutes to go from 10% to 80%.
The GV90 will launch first in South Korea in August, and enter the European and American markets in 2027.
Quick take:
With a 5.3-meter body length and a 3,245 mm wheelbase, the GV90 is aimed directly at the Mercedes EQS SUV and BMW iX. Coach doors plus hidden B-pillars are indeed rare in large SUVs, and the rotating seats and retractable screen add plenty of detail. However, a 500-kilometer range is not particularly impressive in 2026, and the all-electric segment at this level is already very crowded.
