On August 25, the first model of Beijing Off-Road's all-new luxury sub-brand "Titan" - the Titan 700 - was officially launched globally at the Beijing National Convention Center. Actor Sun Honglei serves as the global ambassador.
The new car is positioned as an all-scenario luxury intelligent off-road SUV, with a total of 3 models launched, with an official guide price of 279,800-379,800 yuan, and a renewal price of 249,800-349,800 yuan. Compared with the presale price of 299,800-389,800 yuan, the overall price has been lowered by about 50,000 yuan.
The body dimensions are 5040×1959×1926mm, and the wheelbase is 2820mm. It adopts a body-on-frame structure and an eight-crossbar, two-longitudinal high-strength steel frame. The front face continues the Beijing Off-Road family DNA, featuring a widened five-slot illuminated grille paired with a through-type chrome border.
The cabin is equipped with a 10.25-inch full LCD instrument cluster + 15.6-inch central control screen + 15.6-inch front passenger screen + HUD head-up display. It features a 21.4-inch rear roof-mounted screen, seven-screen interaction, a 1.9-meter large bed when the seats are folded down, an in-car heating and cooling box, graphene therapeutic seats, and a medical-grade dual-mode oxygen generation system. The audio system was tuned by the acoustics team of the National Centre for the Performing Arts. The new car has accumulated more than 10,000 orders.
Intelligence is the core selling point. The Titan 700 is equipped with Huawei Qiankun ADS 5.0 MAX, featuring an 896-line dual-optical-path image-level LiDAR, with 30 sensors throughout the vehicle, and can identify a 14-centimeter obstacle from 120 meters away.
It is the industry's first to feature off-road NOA and wilderness return-to-base functions, and can independently choose routes without relying on high-precision maps or lane markings. It is equipped with Huawei Qiankun CAS 5.0 full-dimensional collision avoidance system.
In terms of power, it is equipped with a 1.5T Magic Core range-extender system + front and rear dual motors, with a combined power of 391kW and combined torque of 625N·m. It is equipped with a 49.4kWh CATL ternary lithium battery, with a CLTC pure electric range of 220km and a combined range of 1340km.
It is equipped with three locks, 8-stage damping-adjustable nitrogen shock absorbers, ATS all-terrain recognition system, 12-speed crawl mode, and tactical turn-around functions.
Quick review:
The Titan 700 stuffs Huawei ADS 5.0 and an 896-line LiDAR into a hardcore off-roader, filling in the shortfall in intelligent driving for this category. Compared with the presale, the price is down by 50,000 yuan, while the foundation of a body-on-frame chassis plus three locks remains unchanged, and it also debuts off-road NOA. The 2820mm wheelbase is not particularly long in its class, but as an off-road vehicle emphasizing intelligence and luxury, this entry point has indeed found a differentiated space.
