On October 14, under the theme "Travel·Journey," the all-new Traveler 7 held its global launch in Beijing. The fuel version offers 5 models, priced from 139,900 to 179,900 yuan, with a super renewal price of 125,900 to 165,900 yuan, along with 7 major purchase benefits covering cash, trade-in, financing, and more, with a total value of up to 40,000 yuan; the plug-in hybrid version offers 3 models, priced from 152,900 to 172,900 yuan, with a super renewal price of 143,900 to 163,900 yuan, along with 9 major purchase benefits including cash, trade-in, financing, and more, with a total value of up to 50,000 yuan.
As the latest product under Jietu's "Travel+" strategy, the all-new Traveler 7 is positioned as a mid-size rugged boxy SUV, covering diverse scenarios such as urban commuting, family travel, and outdoor off-roading. Combined with diverse purchase benefits and sincere pricing, it further lowers the threshold for users to buy a car, allowing more consumers to easily embark on a high-quality travel lifestyle that is city-friendly, off-road capable, and travel-ready.
Adhering to the "Travel+" strategy, the global performance of the Jietu Traveler series
Jietu Auto proposed its "Travel+" strategy in 2018, laying out products around travel scenarios. In 2023, the Jietu Traveler was launched, opening up a market segment with its boxy styling and light off-road positioning, becoming one of the representative models in this category.
As of now, Jietu Auto's global cumulative sales have exceeded 2.56 million units, with the Traveler series reaching 600,000 units in global cumulative sales, achieving monthly sales of over 10,000 units for 31 consecutive months, and ranking first in boxy category sales in 13 countries and regions worldwide. From domestic scenarios such as G318 and deserts to entering markets across six continents globally, the Traveler series has brought the "Travel+" concept overseas through validation on complex road conditions and channel expansion.
Qi Subin, Assistant to the President of Chery Automobile Co., Ltd. and General Manager of Jietu Domestic Marketing Center, said at the launch event, "The greatest pride of the Traveler over three years is having gained a group of like-minded friends around the world."
From market performance to user recognition, the Traveler series has validated the diverse value of boxy models in styling, light off-roading, and travel scenarios. Building on the series' heritage, the all-new Traveler 7 upgrades its product strength across five dimensions: intelligence, power, range, space, and safety.
City-capable: Smart cockpit and intelligent driving, covering urban commuting
Urban commuting is a high-frequency usage scenario, and cockpit smoothness and interaction efficiency directly affect the experience. Both models come standard across the lineup with the Lingxi Smart Cockpit TOUR OS, based on the Qualcomm Snapdragon 8255 chip, 24GB RAM and 256GB storage, paired with a 15.6-inch 2.5K central control screen and iFlytek Spark large model, supporting multi-command continuous recognition, off-road instrumentation, and free split-screen.
In terms of intelligent driving, the fuel version is equipped with Falcon 500 advanced intelligent driving and a one-stop end-to-end model, effortlessly handling highway NOA and full-scenario parking; while the C-DM version directly features Huawei Qiankun Intelligent Driving ADS 5, paired with a common optical path in-cabin LiDAR and a one-mirror dual-mode architecture, equipped with 27 high-precision sensors, providing full-dimensional environmental perception, making every morning and evening rush hour commute feel like activating an autonomous driving "God's-eye view" — calm, elegant, and effortless.
Off-road capable: XWD four-wheel drive and dual oil-electric power, covering outdoor scenarios
The all-new Traveler 7 comes standard across the lineup with XWD fully automatic intelligent four-wheel drive. The fuel version features an intelligent torque manager and limited-slip differential lock, capable of automatically identifying road conditions. The fuel version adopts the Kunpeng 2.0TGDI engine and 8AT transmission, with a maximum power of 187kW; the C-DM version adopts the Kunpeng Super Hybrid C-DM 7.0, with three-motor true four-wheel drive delivering a combined power of 575kW and combined torque of 835N·m.
The C-DM version is equipped with a 45.12kWh CATL battery, with CLTC pure electric range of 251km and combined range of 1,400km, and official combined fuel consumption of 1.08L/100km. Combined with an 81% high-strength steel cage body and integrated frame, and offering lifetime warranty for the entire vehicle, it strengthens safety redundancy for outdoor scenarios. Approach angle of 27°, departure angle of 30°, minimum ground clearance of 220mm, and wading depth of 700mm.
Travel-capable: Space and cockpit configuration, balancing family travel
The all-new Traveler 7 continues the boxy styling and "Way of Square and Circle" design language, with a raised hood paired with same-color wide-body cladding; the iconic circular light clusters feature embedded horizon light strips, offering five major body colors including PPG custom Highway Grey and a two-tone "Travel Backpack" design. The boxy styling differentiates it visually from mainstream city SUVs and is the core of its product differentiation.
With a wheelbase of 2,800mm, the regular trunk volume is 580L, and the second row can be folded flat with one touch to form approximately 2 meters of flat space; the entire vehicle has 73 storage compartments. The cockpit features 80% leather wrapping, a 64-inch panoramic sunroof, and 256-color ambient lighting; front seats support heating, ventilation, and massage, paired with a 23-speaker audio system, balancing the practicality and ride comfort of a rugged model.
Beyond the product itself, Jietu has built a travel-centric ecosystem: 10,000+ travel peripheral products, 600+ exclusive user benefits, 3,000+ travel service stations, and encourages personalized user modifications. Through the connection of products, services, and modification culture, Jietu's boxy models extend from "styling and passability" to users' lifestyles, providing comprehensive travel support for every boxy vehicle user.
Summary: From pioneering the boxy category to expanding in the global market, Jietu drives product iteration around real usage scenarios — the global launch of the all-new Traveler 7 is another move by Jietu to continue its "Travel+" strategy and cover diverse travel scenarios, entering the 100,000-150,000 yuan price band with a super renewal price of 125,900 yuan, and bringing Huawei Qiankun Intelligent Driving ADS 5 down to this segment, defining a new benchmark for 7-series boxy vehicles.
In the future, Jietu Auto will continue to be user-centered, enrich its product matrix, upgrade the "Travel+" ecosystem, and tell the "Travel+" story to the world.
