In July, the overall fuel vehicle market contracted, and the joint venture camp generally came under pressure, yet the Corolla Cross and RAV4 continued to hold their leading positions. FAW Toyota's fuel vehicle market share rose against the trend for six consecutive months, relying on the pressure-resistant capability of its product matrix and the operational efficiency of its terminal system.
In August, FAW Toyota launched the industry-innovative "0 Bao Bao" all-dimensional vehicle usage solution, first equipped on the Granvia. The core of the solution is "5 years with 0 upfront payment"—users do not need to pay a large lump sum for the vehicle purchase at once, first-year insurance is subsidized by up to 6,500 yuan, and it is simultaneously paired with multiple financial options such as 5 years with 0 down payment, 2/3 years with 0 interest, and 40% down payment with 2 years at 0 interest.
In addition, the Granvia trade-in subsidy is up to 18,000 yuan, and the 2027 Granvia adds equipment valued at up to 16,000 yuan (including 4 years and 9 free maintenance services and lifetime battery warranty); the Crown Kluger and Prado trade-in subsidy is up to 15,000 yuan, and the Avalon is up to 6,000 yuan.
On August 1, the 10th anniversary series of events for the RAV4's "Chinese name" was launched. The custom JBL audio system originally priced at 3,560 yuan can be upgraded for a limited time at 2,700 yuan.
Dada commentary:
With the overall market declining in July, FAW Toyota held onto first place among fuel joint ventures and first place across all brands in HEV, relying on the support of its SUV twin stars. The Corolla Cross and RAV4 together sold more than 28,000 units monthly, showing that the foundation of fuel vehicles is still there. "0 Bao Bao" breaks a large vehicle purchase payment into 5 years with zero upfront payment, and the threshold has indeed been lowered. The limited-time JBL audio upgrade for the RAV4's 10th anniversary counts as a tangible giveback to existing users.
