With one heart, we embark on a new journey together. On January 20, the final stop of the 2025 Chery Family Banquet, "Together for a New Wonder Night," concluded successfully in Jinan, the City of Springs. Starting in Wuhu, passing through Shenyang, Chongqing, and Xi'an, and finally arriving in Jinan, the 2025 Chery Family Banquet spanned across the north and south of China, joining hands with nearly 900 media friends from all over the country to gather on this wonder night, raise a toast to friendship, review the fruitful year of 2024, and look ahead to 2025, a year of both opportunities and challenges.


Nothing evokes the warmth of home like a family banquet.

The 2025 Chery Family Banquet is not only a grand New Year feast meticulously prepared by Chery Group's five major brands, but also a reunion banquet to renew friendships with media friends. On the eve of the Spring Festival, the Chery Family Banquet venue was filled with festive joy, with a specially designed immersive folk custom experience area where media friends could experience the charm of traditional folk arts such as sugar painting, making candied hawthorn sticks, and writing couplets, offering a rich festive atmosphere and plenty of fun.


It is worth mentioning that in order to let media friends feel the warmth of "home," Chery specially brought its signature delicacy—the large meat bun—to the Chery Family Banquet, presenting a culinary feast worthy of being called "Chery on the tip of the tongue." The Chery large meat bun, made with "three liang of meat and one liang of dough, with a bite straight to the filling," was born in the early days of entrepreneurship "founded on barren land, planned in humble rooms." It has accompanied Chery along its journey, carrying not only the unique spirit and emotions of Chery people but also symbolizing happiness and fulfillment.

Through trials and tribulations, the little grass hut grew into a Fortune Global 500 company

At the first stop of the 2025 Chery Family Banquet—Wuhu—Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group Co., Ltd., sincerely revisited Chery's 28-year growth journey and stated that from a "little grass hut" to a "Fortune Global 500 company," the dream of Chery people to serve the nation through industry is steadily becoming a reality.


Looking back on 28 years of arduous entrepreneurship, 2024 was destined to be an "extraordinary" year for Chery. Facing an environment of increasingly fierce industry competition, Chery Group insisted on prioritizing operational quality and, with an annual sales growth rate of 38.4%, exceeded its annual target of "sales growth rate exceeding the industry by 10-20 percentage points." At the same time, Chery Group also achieved four historic breakthroughs: annual revenue reached 480 billion yuan for the first time, a year-on-year increase of over 50%, achieving a major leap of more than 150 billion yuan in annual growth; annual sales exceeded 2.6 million units for the first time, a year-on-year increase of 38.4%, creating a new milestone for Chery; annual vehicle exports reached 1,144,588 units, a year-on-year increase of 21.4%, ranking first in China's brand passenger vehicle exports for 22 consecutive years; annual sales of new energy vehicles reached 583,569 units, a year-on-year increase of 232.7%, the highest growth rate among mainstream automakers. The development model of "speed, scale, quality, and profitability" has propelled Chery onto the fast track of high-quality development, making Chery the only automaker in the entire industry to achieve comprehensive growth across all "four tracks": new energy, fuel vehicles, overseas exports, and the domestic market.

At the same time, Chery, Exeed, Jetour, iCAR, and Luxeed—the five major brands—also delivered outstanding results in 2024. The Chery brand's "oil-electric synergy" strategy showed results, with cumulative sales of 1.61 million vehicles for the full year of 2024, a year-on-year increase of 31.1%, breaking through the 1.6 million mark for the first time, and domestic monthly sales in December exceeding 100,000 units for the first time; the Exeed brand saw both volume and price rise, with full-year sales of 140,000 vehicles in 2024, a year-on-year increase of 12.3%, and an average selling price of approximately 200,000 yuan per vehicle, with premium capability continuing to improve; the Jetour brand pursued family travel, off-road travel, and Jetour Shanhai on "three fronts, blooming in all directions," with cumulative sales of 568,000 vehicles for the full year of 2024, a year-on-year increase of 80.3%, making it the only Chinese brand in the world to surpass 550,000 units in annual sales within 6 years of founding; the iCAR brand sold 65,000 vehicles cumulatively in 2024, leading the new energy box-style vehicle sales rankings, with new models from its "0, V, X" three series gradually making their debuts; the Luxeed brand achieved cumulative sales of 57,000 vehicles in 2024, with the twin stars Luxeed S7 and Luxeed R7 beginning to shine, among which the Luxeed R7 accumulated over 58,000 firm orders within 100 days of launch, redefining the benchmark for new energy SUVs.

Never stopping, moving toward the future as one

Amid abundant achievements, Chery has never stopped its upward breakthrough. In 2025, Chery Group will, on the basis of its rapid growth in 2024, maintain high-quality development that exceeds the industry growth rate, with the goal of achieving a sales growth rate once again exceeding the industry by 10-20 percentage points.

Guided by the group's overall goals, the five brands with differentiated positioning have also set their own "small goals": the Chery brand, committed to becoming the preferred brand for value-for-money family vehicles, will continue to put users at the center, build good cars to global standards, and usher in a new era of Fengyun with high-value product experiences; the Exeed brand, aiming for "new tech luxury," will comprehensively accelerate electrification and premiumization, achieving dual upward progress in products and brand, striving to become a luxury brand loved and recognized globally; the Jetour brand, born for off-roading, will continue to embrace the Travel+ strategy, further solidifying its position in the box-style vehicle market through new products such as the Jetour Freelander, launch the all-new plug-in hybrid SUV Jetour Shanhai L8, and accelerate the iterative updates of the Shanhai L9, X90 series, and X70 series; the iCAR brand, building cars for young people, will continuously launch new products and continue to create desirable, cool, and outstanding-value vehicles; the Luxeed brand will break boundaries with intelligence, walk side by side with young consumers pursuing high-quality lifestyles, and build Luxeed into a global luxury intelligent automobile brand.


In the past 2024, Chery actively innovated and forged ahead, winning the support and trust of 15.72 million users worldwide. At the beginning of 2025, standing at a brand-new starting point, Chery will continue to create and win together with global users, partners, and friends from all walks of life, bravely scale the peaks of new energy and intelligent technologies, achieve all-around improvement in technology, products, quality, brand, and management, and accelerate its march toward becoming a "world-class green and intelligent mobility technology company."

About Chery Automobile:

Since its founding in 1997, Chery Automobile has always adhered to independent innovation and put users first, and has now formed a brand matrix centered on Chery, Exeed, Jetour, and iCAR. As one of China's earliest automakers to go global, Chery products have been exported to more than 110 countries and regions overseas, ranking first in China's brand passenger vehicle exports for 22 consecutive years. As of now, Chery Group has more than 15.72 million automotive users worldwide, with overseas users exceeding 4.5 million. "Tech Chery," which has always insisted on independent research and development, relies on the "Yaoguang 2025" strategy to continuously build core technological advantages in the new energy track and accelerate its march toward becoming a "world-class green and intelligent mobility technology company."

In 2024, Chery Group upheld long-termism, stayed true to its corporate essence, and adhered to the five-direction development path of "brand upward, market outward, technology toward the future, industry toward the full value chain, and management toward excellence," achieving "four historic breakthroughs" in operating performance: annual revenue reached 480 billion yuan for the first time, a year-on-year increase of over 50%, achieving a major leap of more than 150 billion yuan in annual growth; annual sales exceeded 2.6 million units for the first time, a year-on-year increase of 38.4%, creating a new milestone for Chery; annual vehicle exports reached 1,144,588 units, a year-on-year increase of 21.4%, ranking first in China's brand passenger vehicle exports for 22 consecutive years; annual sales of new energy vehicles reached 583,569 units, a year-on-year increase of 232.7%, the highest growth rate among mainstream automakers.

Facing different markets, Chery, Exeed, Jetour, and iCAR each have their own positioning and mission.

The Chery brand is always committed to bringing the most user-valuable, most reliable, and most warm products to millions of families, building a high-quality Chery marketing system capability, and delivering an experience that "always exceeds expectations, always brings surprises"; the Exeed brand faces the global market, concentrating superior resources to build a high-end brand, and is committed to bringing users a brand experience of "intelligence, comfort, and light luxury"; the Jetour brand stays true to the original aspiration of its "Travel+" strategy, deeply cultivates the "Travel+" segmented market, and is committed to becoming the leading brand in the "Travel+" mobility ecosystem; the iCAR brand, as Chery's first new energy electric brand, takes "technology, future, green, ecology" as its vision, and is committed to providing users with intelligent-scenario and trendy products, allowing young people who pursue novelty in the new era to enjoy a "diverse, free, and trendy" experience.