Practicality is justice—Dongfeng Yipai firmly embarks on the path of practical technology! On March 14, the Dongfeng Yipai 2025 πDAY kicked off passionately in Hangzhou. As the second user conference since the brand's establishment, Dongfeng Yipai deeply reviewed the implementation results of practical technology applications, further deepening the brand's core values of "technology, taste, and trust."
More strikingly, Dongfeng Yipai also重磅 disclosed this year's new product plans and OTA upgrade blueprint, helping users enjoy the wonderful car experience of "derived infinity" and bringing entirely new value thinking to the mainstream market mired in the "involution" dilemma.
Bringing technology back to human warmth
Today, the domestic new energy market has fallen into a white-hot "involution" situation, with parameter comparisons and hardware competition rising one after another. In this wave of pursuing dazzling data and hardware stacking, Dongfeng Yipai has a different way of thinking: extreme parameters, hardware, and materials do not necessarily produce ultimate experiences. Good technology is definitely not about showing off skills; user practicality is what Dongfeng Yipai values.
As a mainstream technology electric brand, Dongfeng Yipai has ample strength and confidence, transforming Dongfeng Motor's 56 years of deep technical accumulation into tangible functions and scenarios, creating intelligent cars for users that are enjoyable to use, attractive to look at, and reliable.
The Dongfeng Quantum Architecture equipped in Dongfeng Yipai integrates multiple forward-looking technologies, bringing users ultimate space, energy efficiency, safety, and experience. And the efficient and reliable three-electric technology is Dongfeng Yipai's "winning magic weapon" in the mainstream market. Dongfeng Yipai's products insist on offering both pure electric and extended-range dual power options, effectively meeting users' diverse needs. Its equipped Mach electric drive system won the "World Top Ten Electric Drive System" award for two consecutive years in 2023-2024, not only with strong performance but also efficient and stable. The eπ007's energy consumption per 100 kilometers can be as low as 11.9kWh, and the eπ008 as low as 14.7kWh, meeting users' range needs. It is precisely these mature, reliable, and efficient technologies that allow users to truly enjoy the practicality brought by technology.
In the field of intelligent cockpits, Dongfeng Yipai chooses to give the dominant power to users. All models are equipped with the SOA intelligent cockpit, which pioneered complex scene customization functions, supporting 38 functional modules, more than 100 function options, and more than 1,000 custom scenes. Data shows that the SOA intelligent cockpit has been triggered nearly 20 million times cumulatively within one year. Behind the high-frequency use is a powerful interpretation of "practical technology."
Practical or not?See whether users love to use it
Taking practical technology as the criterion, Dongfeng Yipai has successively created two premium good cars, the eπ007 and eπ008, successfully winning the favor of 70,000 users in the mainstream market. Behind being deeply loved and trusted by users is the result of Dongfeng Yipai further concretizing "practical technology" through model products.
The intelligent and elegant sporty sedan eπ007, with its distinct image of being good-looking, good to drive, and good value, has become young people's favorite travel companion. At the event, Dongfeng Yipai announced the five most frequently used functions of the eπ007: panoramic imaging, in-car music, seat massage, car-machine connectivity, and in-car fragrance. In terms of more personalized functional configurations, the unique battle mode was activated more than 320,000 times throughout the year, providing abundant emotional value.
To satisfy players craving a racing-level driving experience, Dongfeng Yipai, based on the eπ007 ETCR race car, meticulously created a 200,000-yuan-class street runner—the eπ007 customized edition. The new car will enter mass production within the year, providing users with the thrill of flying close to the ground.
The eπ008 also performs excellently. Upon launch, it entered the TOP3 in sales in the 200,000-yuan-class 6/7-seat new energy SUV market and was evaluated by users as a large SUV with truly full equipment, true intelligence, and truly great value. The eπ008 cleverly integrates "practical technology" into family travel scenarios, and its comfort and entertainment attributes are deeply loved by users. Among the most frequently used functions, seat massage, rear entertainment screen, seat heating, car-machine navigation, and nap mode ranked in the TOP5. Among them, the seat massage function was activated 51.5 million times within one year, and the rear entertainment screen was activated 14.76 million times, greatly enriching the travel experience.
Dongfeng Yipai continues to derive infinite evolution
Since the brand's establishment, Dongfeng Yipai has always put users' practical needs first. Among the brand's core values of "technology, taste, and trust," it has always placed practical technology in the foremost position, using practical technology to forge exquisite taste and earn the lasting trust of mainstream users.
Over the past year, Dongfeng Yipai has continued to listen to users' voices and respond to users' needs, carrying out a total of 6 major OTA upgrades throughout the year, adding and optimizing 59 core functions with high user perception, continuously giving new value to "practical technology." It is worth mentioning that the eπ007 will soon push the eπOS 2.0 car-machine system at the end of March. In 2025, Dongfeng Yipai will also bring more fun and useful new functions, adding sentry mode, AI language large model, wireless microphone karaoke, and more, and connecting to a richer third-party application ecosystem. In addition, the Dongfeng Yipai APP community has also been fully renewed, with new visuals and new functions, jointly giving users a surprising experience that stays fresh through frequent use.
In terms of new models and new technologies, Dongfeng Yipai also closely follows user needs. The first to appear is the eπ008 Smart Driving Edition, simultaneously launched at the event, with an official guide price starting at 183,600 yuan. Since the beginning of this year, high-level smart driving has become part of practical technology. In response to mainstream users' growing demand for smart driving, the eπ008 Smart Driving Edition comes standard across all trims with 32 intelligent perception hardware units, supporting high-level smart driving functions such as highway NOA navigation assist and LAPA memory parking, with an all-around upgrade in intelligent experience.
In addition, Dongfeng Yipai has reached deep strategic cooperation with Huawei, and a series of HarmonyOS cockpit applications and new product systems that have attracted much user attention are steadily advancing. Within this year, L2.9-level high-level navigation smart driving, which makes driving more convenient and comfortable for users, will also make a stunning appearance, including urban NOA and cross-floor memory parking. At the same time, considering that some users have higher range pursuits, new models equipped with the all-new Mach power and super-sensing extended-range 2.0 technology will also make a heavyweight debut, further enriching the product matrix and bringing users more diverse choices.
User practicality is what Yipai values. In the future, Dongfeng Yipai will take practical technology as its core and user needs as its center, promoting the upward breakthrough of the national automobile industry and showing the world the strong rise of China's intelligent manufacturing.
