When the ancient capital of Xi'an, with its thousand-year history, meets the rugged power that traverses mountains and wilderness, a transformation in all-scenario mobility is unfolding. On October 1, the 2026 21st Xi'an International Automobile Exhibition officially opened at the Xi'an International Convention and Exhibition Center. M-HERO, inheriting a military off-road DNA, made a strong appearance at Booth 1-2 in Hall 1, bringing a powerful two-model lineup of 2 M-HERO X700 and 2 all-new M-HERO M817. With "Intelligent Off-Road New Lifestyle" as its core concept, it blends M-HERO's hardcore military heritage with Huawei Qiankun's cutting-edge intelligent technology, outlining for self-driving enthusiasts in Xi'an and even the northwest a brand-new mobility vision that integrates urban commuting, family outings, and wilderness exploration.
As a transportation hub radiating across the northwest, Xi'an enjoys unique geographical advantages for self-driving. From daily urban commuting and camping in the outskirts of the Qinling Mountains to the great northwest loop spanning deserts and grasslands, the vast northwestern land imposes severe tests on a vehicle's overall capability. In the past, off-roading seemed like a dilemma: traditional hardcore off-road vehicles had powerful traversing ability but often sacrificed urban driving comfort; urban SUVs were comfortable and easy to drive but appeared inadequate when facing complex unpaved roads. Now, M-HERO attempts to break down this barrier, allowing one vehicle to move从容 through city streets and alleys while also carrying the whole family into the wilderness, reinterpreting the true meaning of contemporary off-roading: off-roading is not just about reaching distant places, but also about letting fellow travelers enjoy the journey, so that every departure is full of confidence.
The heavyweight protagonist of this auto show is undoubtedly the M-HERO X700, which has just begun pre-sales. As a milestone work of the strategic cooperation 2.0 between M-HERO and Huawei Qiankun, the new vehicle officially launched pre-sales on September 28, with a pre-sale price starting at 249,800 yuan. Brand ambassador Guli Nazha, in the role of pioneer experience officer, completed a comprehensive acceptance of the new vehicle's "Six Looks" strengths. Centering on the pain points of contemporary family users purchasing boxy SUVs, M-HERO proposed a unique "Six Looks" car-selection standard: look at handling quality, ride comfort, intelligence level, outdoor expansion capability, overall vehicle reliability, and hardcore off-road strength. On top of this, it extended to a seventh look - look at appearance - achieving "six looks, seven full scores," creating a luxury intelligent all-terrain SUV that is more off-road than a family car and more intelligent than an off-roader.
Hardcore performance is M-HERO's unchanging foundation. The M-HERO X700 is equipped with the Rock Chassis 2.0 super suspension, the industry's first integration of MRC magnetorheological dampers, dual-chamber air suspension, and Magic Carpet preview technology, delivering vibration filtering performance comparable to million-yuan luxury cars. Front and rear dual motors produce a total power of 518kW, wheel-end torque up to 100,000N·m, a maximum ground clearance of 328.8mm, an 800mm wading depth, and 13 intelligent driving modes. The one-touch True AUTO function can autonomously identify road conditions and switch parameters. Even ordinary families without rich off-road experience can calmly challenge the winding mountain roads of the Qinling Mountains and rocky riverbank sections, lowering the threshold for outdoor traversing.
Beyond powerful off-road capability, the M-HERO X700 deeply balances the comfort experience of family travel. A total of 60 adjustable air bags throughout the vehicle create cloud-feel magic carpet seats, a dual 127° zero-gravity queen passenger seat, and a comprehensively upgraded second-row ride experience. When parked, it can even expand into a 2-meter flat bed, so long-distance self-driving rests are no longer cramped. An 850L large-capacity trunk and 56 ingenious storage spaces allow camping gear, photography equipment, and children's personal items to be neatly arranged. A dedicated outdoor fun expansion platform further unlocks outdoor possibilities. On the intelligence front, Huawei Qiankun Intelligent Driving ADS 5, HarmonySpace 6 cockpit, and HUAWEI XHUD Off-Road Edition join forces. Whether it is narrow-road passing, off-road roadbook guidance, or all-domain intelligent navigation, whether in urban morning and evening rush hours or in vast uninhabited areas, the intelligent system escorts the entire journey, making long-distance self-driving more reassuring.
If the M-HERO X700 represents family-oriented light outdoor exploration, then the all-new M-HERO M817 interprets the pinnacle of luxury flagship off-roading. The new vehicle uses heroic aesthetics to outline highly powerful body lines, and its original Eastern tough aura is eye-catching whether traveling in the city or galloping through the wilderness. The Extreme Power 2.0 system releases a combined power of 715kW, with a combined range of up to 1450km, perfectly suited for long-distance self-driving in the northwest and bidding farewell to range anxiety. In terms of safety, the Iron Triangle all-dimensional safety system, CAS 5.0 six-dimensional collision avoidance system, and 10-layer armored battery protection build an indestructible safety barrier, unafraid of the many tests of complex road conditions.
Intelligent off-road capability is also fully maxed out. Huawei Qiankun Intelligent Driving ADS 5 supports NCA off-road navigation on unpaved roads. When facing narrow mountain roads or muddy escape scenarios, the system precisely assists the driver in judging road conditions. The class-exclusive 150mm dual-chamber air suspension, paired with zero-gravity queen seats, achieves coexistence of "off-road wildness" and "luxurious gentleness." Cruising along Xi'an's urban roads, it is a refined and imposing luxury ride; heading toward the northwestern deserts, it becomes a traversing weapon unafraid of obstacles, perfectly balancing business sophistication and adventurous spirit.
From the family all-rounder X700 to the flagship luxury M817, the two models together convey M-HERO's product thinking: off-roading in the new era is no longer the exclusive hobby of a few enthusiasts, but a diversified lifestyle. It hides in weekend camping moments in the Qinling Mountains, in long-distance self-driving trips to Qinghai and Gannan during holidays, and in every longing to escape the noise and embrace nature.
During the National Day Golden Week from October 1 to 7, visiting the M-HERO booth 1-2 in Hall 1 of the Xi'an International Convention and Exhibition Center will allow you to experience the charm of both vehicles up close. Exclusive auto show pre-sale benefits are launching with great fanfare. Pre-order the M-HERO X700 to unlock multiple rights and interests. A lucky draw is also opening simultaneously. 100 users can receive a M-HERO Fun Wild Schoolbag Screen worth 3,699 yuan; off-road running champion Zhao Jiaju will also draw 30 lucky winners, giving away one-year usage rights to the M-HERO X700.
With military craftsmanship as its bones and intelligence as its wings, M-HERO is rooted in the northwest, accompanying more families beyond the city's boundaries, and between magnificent mountains and rivers, writing their own off-road stories.
