The MG 07 has continued to sell strongly since launch, and the delivery pace has drawn market attention. Recently, Chen Cui, general manager of SAIC MG Brand Division, responded to user concerns on his personal account and released the latest production schedule and delivery assurance plan for the MG 07. Of the 18,000 firm orders locked on the launch day, all except the 845 km range version had completed vehicle resource matching as of September 21, and 80% of owners are expected to be able to pick up their cars at stores in about 6 days. The brand also launched a vehicle waiting subsidy policy: if the waiting period exceeds the agreed 30-day limit, 5,000 MG Live APP points will be subsidized for each day of delay.
As MG's first new energy coupe, the MG 07 has quickly ignited market enthusiasm since launch with class-leading product strength and extreme value for money. Orders exceeded 10,000 just 1 minute and 40 seconds after launch, 18,000 firm orders were locked that night, and firm orders exceeded 42,000 within 20 days of launch. The order growth rate far exceeded earlier capacity planning, bringing short-term delivery pressure. Facing the order surge, the MG 07 production line has started full-load accelerated production, coordinated with upstream and downstream suppliers to ensure stable parts supply, added semi-solid-state and 845 range battery production lines, enabled a two-driver shift mode for car carriers in logistics, and coordinated across multiple parties to fully ensure delivery.
Specifically, this enthusiasm is underpinned by hard product strength: the MG 07 has a limited-time subsidized price starting at 105,900 yuan (plug-in hybrid version), with the pure electric version starting at 113,900 yuan; the plug-in hybrid version has a pure electric range of 245 km, while the pure electric version offers three range options of 650 km, 610 km, and 845 km, among which the 845 km version is equipped with an 800V high-voltage platform and 5C fast charging, enabling 30%-80% fast charging in about 12 minutes. In terms of chassis, the MG 07 comes standard across the lineup with mCDC electromagnetic suspension, adopting front MacPherson + rear multi-link independent suspension; the drag coefficient is 0.23Cd, it features frameless doors on all four doors paired with a fastback body, a wheelbase of 2,825 mm, and the pure electric version has a maximum trunk volume of 1,708 L; the lidar version is equipped with the Momenta R7 intelligent driving system, supporting functions such as highway navigation-assisted driving.
On the premise of strictly adhering to quality control bottom lines and ensuring quality, the official has clearly stated the MG 07 delivery timetable. Of the 18,000 firm orders locked on the launch day, all except the 845 km range version had completed vehicle resource matching as of September 21. Vehicles can arrive at stores in as fast as 2-3 days, with waiting periods of about 1 to 2 weeks in remote areas, and 80% of ordered vehicles are expected to be shipped to stores in about 6 days. The current daily new order volume is basically on par with the number of complete vehicles rolling off the line, and capacity is still in a rapid ramp-up stage.
While fully ensuring delivery progress, MG has also launched a considerate "delivery waiting subsidy" to protect users' car-buying experience: calculated from the actual configuration lock date, if the waiting period exceeds the agreed 30-day limit, 5,000 MG Live APP points will be compensated for each day of delay. To ease users' concerns about waiting for their cars, the MG Live APP supports real-time order status inquiries, so users do not have to wait blindly; the APP has added dedicated feedback and complaint channels, allowing user demands to reach the brand directly and responding to user issues efficiently.
New energy hit models often have to go through a capacity ramp-up cycle; this is common across the industry. Against the backdrop of widespread delivery pressure in the industry, MG is actively responding to market demand through full-speed production, strict quality control, and transparent communication, further consolidating the MG 07's competitiveness in the mainstream new energy coupe market while continuously boosting user confidence.
For consumers with a budget of 100,000-150,000 yuan who want a frameless-door coupe styling + long range + fast charging experience, the MG 07's current limited-time subsidy price and delivery waiting subsidy form a dual guarantee of "order early, get the car early, and receive compensation if overdue," and the current window for in-store test drives and placing orders remains friendly.
