In Jingdezhen, the millennium-old porcelain capital, generations of craftsmen have tended the kiln fires in pursuit of "beauty and strength": exteriors that carry an Eastern temperament, interiors that are solid and durable, balancing aesthetics and practicality—only then can a piece become a timeless masterpiece. This millennia-old philosophy of craftsmanship happens to mirror what Chinese families today expect from an SUV at its core.
On October 23, 2026, the tenth-anniversary iterative new model—the 2027 Geely Boyue—made its global debut in Jingdezhen. The launch event broke away from the traditional automotive launch narrative framework, blending the automotive industry with ceramic craftsmanship to explore a family travel aesthetic that belongs to Chinese people themselves. The new car is offered in four trims: Luxury Edition, Premium Edition, Flagship Edition, and Champion Glory Edition, with a limited-time launch price range of 78,900–99,900 yuan after cash subsidies; these limited-time purchase benefits are valid until December 31, 2026.
Covering the entire ownership chain—purchase, trade-in, finance, data, and more—the official lineup of Champion benefits genuinely lowers the threshold for ordinary families:
Champion Cash Gift: a 1,000 yuan deposit directly offsets 8,000 yuan of the purchase price;
Champion Renewal Gift: 9,000 yuan trade-in subsidy for Geely's own brand, 8,000 yuan for other brands;
Champion Finance Gift: two finance plans to choose freely—5-year loan with the first 3 years interest-free / 2-year 50,000 yuan at 0 interest;
Champion Data Gift: lifetime free basic data for the first owner, plus 3 years of 10GB entertainment data per month;
Champion Gratitude Gift: existing Boyue owners enjoy an exclusive 3,000 yuan trade-in bonus, stackable with the renewal subsidy.
In today's 100,000-yuan SUV segment, involution has sunk into an odd phenomenon: many products attract consumers with extremely low entry prices, while the actual entry trim is heavily stripped of features—want comfort and intelligence, and you must keep paying more to upgrade to higher trims. Users appear to have many choices but actually fall into a consumption trap of "low-price bait + paid upgrades."
The 2027 Boyue chooses to go against the market tide, directly eliminating the symbolic low-spec version and avoiding this marketing trap at the root. The new car makes six core smart features standard across the entire lineup—540° HD panoramic camera, 14.6-inch ultra-clear full screen, Flyme Auto 2 smart cockpit, digital Bluetooth key, remote phone control, and smart anti-pinch sunroof—along with more than 70 high-frequency practical features, all in one step.
It no longer forces users to pay extra for core experiences, truly achieving "high spec the moment you get in." The vehicle boasts 30 class-exclusive and 30 class-leading configuration advantages, with all upgrades centered on real family travel scenarios rather than paper specs for promotion. It doesn't rely on flashy gimmicks for attention but solves the real pain points of a family's daily commute, school runs, weekend drives, and long trips, rewriting the value logic of family SUVs under 100,000 yuan.
Design Advancement: New Chinese Style Is Not a Symbol, but an Eastern Aesthetic Woven into Everyday Life
Many models today talk about "New Chinese Style" by simply slapping on a few national-style element stickers. The 2027 Boyue, by contrast, transforms the essence of traditional architecture and porcelain glaze colors into a design language that a family SUV can wield daily, bringing Eastern aesthetics out of the showroom and into ordinary people's commutes.
The front face draws on the "four waters return to the hall" layout of Huizhou architecture for its grille; the through-headlights borrow the extended posture of flying eaves and dougong brackets from ancient buildings; the front bumper trim replicates the imagery of corridor pavilions reflected in water; the rear through-taillight is named "Long Scroll of Flowing Rosy Clouds," and when lit it resembles an Eastern scroll slowly unfurling.
The paint colors draw inspiration from ancient porcelain glazes—Starry River Silver, Jade Porcelain White, Ink Wash Gray, and Cloisonné Blue—each with its own charm; the interior offers three color schemes—Ruyi Orange, Fortune Gray, and Auspicious Beige—borrowing traditional auspicious imagery to create a warm cockpit atmosphere. Inside, the 3D laser-engraved crystal gear shifter and high-mountain-flowing-water style ambient lighting speakers bring the atmosphere down to details you can touch. It also features LED headlights with a maximum throw of 186 meters, balancing aesthetic expression with nighttime driving safety. A family car need not be uniform; travel itself can be an aesthetic experience.
Comfort Advancement: The Cockpit Is More Than Wheelbase—It Should Be a Mobile Living Space Where the Whole Family Can Relax
Judging a family car's comfort must never rely only on the on-paper wheelbase figure. Many models have impressive paper specs, yet the rear seat cushions are short and storage is tight, greatly diminishing the actual ride experience.
The 2027 Boyue, with an 85.4% cabin space utilization rate, truly converts its 2707mm wheelbase into passenger space. 150mm of rear knee room, paired with a 525mm extended rear seat cushion, fully supports the thighs so elderly and children don't tire easily on long rides. It fully understands the reality of families with many small items: a 585L base trunk + 75L dual-layer hidden storage compartment, with 37 storage points laid out throughout the vehicle—toys, cups, baby products, camping gear all find their place. Fold the rear seats and the interior depth extends to 1930mm, making camping rest and loading large items effortless.
For the core seating, it creates the class-exclusive 6-layer luxury cotton-candy seat, with a 10-layer composite structure and dual-density foam, refusing to be merely soft and collapsing—achieving a balance of softness and support. The front row is fully equipped with six functions: power adjustment, heating, ventilation, massage, driver's seat memory, and welcome, ensuring a comfortable posture in all seasons. The chassis uses front and rear independent suspension, paired with a heated steering wheel and a 5.5-meter minimum turning radius, making U-turns and weaving through the city agile and easy. Whether for daily school runs or the whole family heading far away, every family member can enjoy a relaxed journey.
Intelligence Advancement: Reject Show-Off Tech—Build a Cockpit Everyone of All Ages Can Understand
Many car systems today stack features in dazzling abundance, yet the operating logic is cumbersome and complex. Young people still need to adapt; elders are even more at a loss. For a family car, the first principle of intelligence should be "easy to use, easy to understand."
The 2027 Boyue's smart cockpit takes the family user experience as its starting point. The entire lineup is equipped with a 14.6-inch large screen and the Flyme Auto 2 system, with a clean and intuitive interface that lowers the learning cost for users of different ages. Full-scenario AI voice can control 95% of vehicle functions, issuing commands through natural conversation without hands-on operation; a deeply customized Amap 850 map adds localized practical capabilities such as traffic light countdown and oncoming vehicle warnings, adapted to China's complex road conditions.
It also fully supports Flyme Link, Carlink, and multiple phone connectivity options; the digital Bluetooth key and phone APP remote control are rolled out across the lineup, making it more convenient for multi-member families to share the car alternately. 50W wireless air-cooled fast charging, a rich app ecosystem, and split-window mode cover navigation, entertainment, and light office scenarios. Technology should not be a selling point for promotion, but a tool that quietly simplifies travel and serves every member of the family.
Quality Advancement: Built for Long-Term Use, a Family Vehicle That Withstands the Wear of Years
A family car is a long-term durable good; a brief new-car experience is far from enough—it must withstand years of wind and rain, long-distance travel, and complex weather.
The powertrain uses a 1.5TD+7DCT wet dual-clutch combination, balancing power response and fuel economy, with a WLTC combined fuel consumption of 6.64L/100km; 92-octane gasoline is sufficient, effectively reducing long-term ownership burden. Based on the GEEA3.0 new-generation electronic and electrical architecture, it undergoes digital calibration via the Xingrui AI large model, optimizing shift smoothness, vibration filtering, and overall durability.
The body fully implements four rust-prevention processes—galvanized steel sheets, cavity wax injection, five-layer paint, and chassis armor—handling rain, snow, humidity, and various usage environments with ease. The vehicle has been validated according to the standards of more than 60 countries and regions worldwide, bringing global stringent testing standards down to the 100,000-yuan price point.
In-cabin health is likewise not compromised: the entire vehicle uses environmentally friendly water-based adhesives, achieving zero organic solvents and zero miscellaneous cotton in the cockpit to protect family breathing health; engine decorative covers and sound insulation cotton are standard across the lineup to suppress driving noise. By making solid the many places you cannot see, the vehicle can accompany a family through years and years.
Safety Advancement: Building a Three-Dimensional Protection System, Holding the Bottom Line of Family Travel
When a car carries an entire family's travel, there is no room for compromise on safety. The 2027 Boyue connects three dimensions—active warning, passive body, and driving control performance—to build a complete all-domain safety protection net.
The entire lineup is standard-equipped with a 540° HD panoramic camera, integrating 360° surround view and 180° transparent chassis, making potholes and low obstacles clear at a glance, offering more peace of mind for novice parking and unpaved road driving. 16 active safety functions are fully equipped: AEB urban pre-collision, lane keeping, lane change assist, door opening warning, blind spot monitoring, and rear cross-traffic warning, identifying hidden risks on the road in advance and preventing trouble before it happens.
On the passive safety front, high-strength steel accounts for 70.3% of the body, paired with a 1500MPa integrated hot-formed boron steel door ring and a five-horizontal, four-vertical frame-type body structure, efficiently dispersing impact energy in a collision and protecting the cabin's survival space. Hardware performance is equally solid: a 36.4-meter 100-0 km/h braking distance and a 76km/h moose test result give the vehicle a stable driving foundation. Layer upon layer of safety configuration guards every departure and every safe return.
Since "Hello Boyue" opened the era of intelligent SUVs for domestic brands, Boyue has traveled a full ten years. As of September 2026, Boyue's cumulative sales have exceeded 2.47 million units, with products sold to more than 60 countries worldwide—on average, every 2.3 minutes, a family chooses this car. Behind this massive user base are the real travel stories of countless Chinese families.
Standing at the important milestone of the tenth anniversary, the 2027 Boyue does not dwell on the sales halo of the past. It breaks out of the industry involution of merely competing on price and specs, using the porcelain craftsman's philosophy of "beauty and strength" as a reference, and completing a hundred details of refinement across five directions: aesthetics, comfort, intelligence, quality, and safety. It is not just about building a cost-effective SUV, but truly understanding what kind of family car contemporary ordinary families want, opening a new path of thinking for the 100,000-yuan family SUV market.
