When the profound heritage of the ancient capital Xi'an meets the new wave of intelligent vehicles, a beautiful prelude to high-end family mobility officially begins here. On October 23, with drums and gongs resounding and auspicious lions bringing blessings, the Yijing Auto User Center Xi'an Fenghui South Road Authorized Experience Store grandly opened, marking the official landing of Yijing, the high-end new energy brand jointly created by Dongfeng and Huawei Qiankun, in Xi'an's core district, bringing a new mobility choice that combines technological strength with humanistic warmth to family users in Xi'an and the broader Northwest region.
Yijing Auto was born from the full-stack native co-creation of Dongfeng Motor and Huawei Qiankun. Since its inception, the brand has anchored itself in the high-end family mobility segment, upholding the core proposition of "family first," integrating Dongfeng's deep vehicle manufacturing heritage with Huawei Qiankun's leading intelligent technology capabilities, adhering to the principle that "Huawei defines the upper limit of intelligence, Dongfeng fortifies the baseline of quality," and committing to building safe, comfortable, and intelligent flagship vehicles for Chinese families. The opening of the Xi'an Fenghui South Road Authorized Experience Store is an important step in Yijing's layout of the Northwest market and a new starting point for the brand to enter Xi'an and get closer to users.
Yijing Auto's Xi'an Fenghui South Road store enjoys a mature industrial atmosphere and convenient transportation networks, making it easy for citizens and car enthusiasts to visit and experience. The store follows Yijing's unified spatial design language, abandoning elaborate decorations and using simple, warm textures and a transparent, orderly layout to create a relaxed, elegant showroom atmosphere akin to a "living room," downplaying the traditional sales feel of a store and returning to the comfort of home.
In the showroom, the brand's flagship model, the Yijing X9, is prominently in place. As a large six-seat family flagship extended-range SUV, the Yijing X9 showcases the brand's core product strengths: equipped with Huawei Qiankun ADS advanced intelligent driving system and HarmonyOS smart cockpit, it offers equal comfort across all three rows, accommodating diverse scenarios such as long-distance road trips, daily commuting, and family outings. Visiting customers can enjoy close-up static appreciation and book in-depth test drives to personally experience the smooth perception of Huawei Qiankun intelligent driving, the interactive experience of the HarmonyOS cockpit, and the new family travel experience brought by the all-excellent three-row space. The event also held a grand delivery ceremony for the first batch of Yijing X9 customers, with brand leaders personally handing flowers and keys to users, opening a brand-new driving experience!
The store has built an integrated service system covering vehicle viewing, consultation, test drives, ordering, delivery, and after-sales consultation. A professional brand consultant team, with standardized and warm service, provides every customer with detailed product explanations and tailored vehicle plans; the fully transparent service process makes every step of choosing and purchasing a car clear and reassuring, eliminating purchase concerns for family users.
Family is the starting point of all Yijing products and services. In the current era of rapid new energy adoption, users no longer merely pursue stacked specifications but place greater value on whether a car can carry the mobility needs of the whole family. Yijing breaks away from the pure "configuration stacking" approach, prioritizing equal seating across three rows, family travel safety, and ease of use of intelligent functions, serving family life with hardcore technology.
Yijing Auto User Center Xi'an Fenghui South Road Authorized Experience Center looks forward to welcoming all customers and car enthusiasts with heartfelt service.
